< p > recently, a news conference on fashion show of Shenzhen international fashion week in Beijing was held in Beijing with the theme of "I my special, Fenghua Yun Shang".

Shenzhen a target= "_blank" href= "//m.pmae.cn/" > clothing < /a > Industry Association President Shen Yongfang attended the conference.

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This year, the press conference has been upgraded under the theme of "fashion Shenzhen". This year, with the theme of "my style, my special Fenghua cloud merchant", through the brilliant interpretation of the original "a target=" _blank "href=" //m.pmae.cn/ "designer" /a ", the fashion industry, the media and the public at home and abroad show Shenzhen's achievements in the field of fashion design, which embodies Shenzhen's gorgeous modern a target=" _blank "href=" P ".

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Under P new economy, there are various changes in the industry.

If business remains unchanged, it is homogeneous commerce; if the brand remains unchanged, the brand will be eliminated; if the exhibition is unchanged, the exhibition will be left behind.

At this conference, Shen Yongfang said about business innovation and Exhibition innovation.

Judging from the projects that have been identified, this year's Shenzhen trade fair, whether it is creative cross border activities, or close to the market mode innovation, "future star", "cross-border alliance", "DB designer integration shop", "fashion life Museum"...

The emergence of these new terms has become the focus of attention of the guests. It also indicates that the fourteenth Shenzhen Trade Fair will be further turned from the traditional professional trading platform to the creative design exhibition.

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< p > at the same time, the Chinese designer brand integration and O2O Summit Forum was also held during the press conference.

The forum is specially invited to Wang Yao, vice president of the China Business Association, director of the China National Business Information Center, Zhai Wei, deputy general manager of Yuanyang real estate commercial real estate department, Zhai Wei, vice president Gao Yilin, President of Dangdang, Li Guoqing, Dangdang clothing department store President Deng Yifei, designer representative Peter and Chen Weiyi, Jin Rui fashion (Asia) Co., Ltd.

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< p > during the event, the Chinese women's costume design competition, which collects the design works of domestic institutions, was also released in Beijing.

At the same time, Qiu Zihao, Zhu Wei te, Chen Weiyi, jasmine, Zhu Furong and Xie Hai were equally styled by the fashion designers of the original fashion show, bringing the southern style of fashion to Beijing in spring.

It is reported that this show is also the first rehearsal of the fourteenth China (Shenzhen) international a target= "_blank" href= "//m.pmae.cn/" brand clothing "/a" dress fair.

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