< p > sales growth in < a href= "//m.pmae.cn/news/index_c.asp" > clothing > /a > and food is good news for Marks & Spencer brand, which has brought fourth quarter sales up 1.9%, of which clothing sales have increased by 1.3%.

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CEO MarcBolland, the P Marks &Spencer brand, said: "our sales of women's clothing have improved, and the newly released M&S Collection a href=" //m.pmae.cn/news/index_c.asp "> women's clothing series" /a "has received a good market reaction. In the future, we will continue to increase management and investment in this field.

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< p > but many analysts are not optimistic about this performance data. Jamie Merriman, an analyst from London a href= "//m.pmae.cn/news/index_c.asp" > Bernstein Research /a > said: "although the current sales data of M&S show that the number of women is increasing, the main driving force can not be seen. If sales and consumer sentiment factors are affected, then it is not good at all."

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In the fourth quarter, food sales of P > Marks&Spencer increased by 2.5%, and global sales increased by 4.7%. Sales in India, China and the Gulf region of the United States increased very well.

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< p > related links: < /p >

< p > in about a week after the news of a misinterpreted "Martha plan to close all stores in China", about a week later, Martha China corrected it.

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< p > Martha China issued a statement saying that it will strengthen the development of China's business and publish its adjustment in China's development plan, which indirectly denies the issue of "closing shop".

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< p > reported that Martha held in France in April 1st investment day activities revealed that due to difficulties in operation, Martha plans to close the existing stores in China, or will abandon the direct mode, and find partners to open new stores.

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< p > although the report was interpreted by Martha as "incorrect plation", it is easy to see that its performance in China is not satisfactory after Martha adjusted its development plan, and it will also be a fact to adjust the market in China.

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Martha P, China in its reply to the new financial reporter, said it hoped to consolidate its market position in China and will continue to invest in China's business, and will open new flagship stores in cities such as Beijing and Guangzhou.

The opening of the new flagship store is based on the adjustment of some two level shops.

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< p > data show that Martha was born in 1884 in England, Liz, has a history of 130 years, now headquartered in London, is an international clothing and food retail business, has more than 1000 stores in 45 countries.

But it was not until 2008 that Shanghai opened its first store, Nanjing West Road flagship store, that Martha officially entered the Chinese mainland market.

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Martha, P, has opened 7 stores in Shanghai, and has two stores in Changzhou, and has a store in Ningbo, Wuhan, Qingdao, Jiangyin and Wenzhou.

It is worth mentioning that it is not the same as other foreign department stores usually in China.

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< p > "generally speaking, foreign department stores start shop in China. First of all, they will choose cities with high degree of internationalization. For example, Shanghai or Shenzhen, where they are foothold, they will consider the cities with high integration of tradition and internationalization, such as Beijing or Guangzhou, and then enter the capital cities, such as Hangzhou, Wuhan, Shenyang, Xi'an, Chengdu and so on.

Liu Hui, chief consultant of Beijing Zhao Yi retailer Management Consulting Co., Ltd. believes that "in the first tier cities, we have not yet stabilized the market and go to the second tier cities."

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< p > Martha intends to make adjustments to the Chinese mainland market, perhaps realizing the "danger".

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< p > Martha Rayfield, managing director of Greater China in Shanghai, admitted in a statement that it is reassessing the existing store structure and may adjust the location of some two level shops in the vicinity of Shanghai, so as to prepare for the opening of a new flagship store.

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< p > but why do we just return to the two markets of Beijing and Guangzhou? Martha China did not give a clear answer, saying only that the adjustment of its development plan will involve the next 3 years, that is, to the 2016-2017 fiscal year, but no specific timetable has yet been set.

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"P", "foreign department stores must be in line to adapt to the changing trend of the Chinese market and Chinese consumers. This is actually a staged manifestation of the development of foreign department stores in China. In the process, what changes or adjustments have they made is also a normal phenomenon."

Shanghai department store business association secretary general Wang Liuhe said.

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< p > in Shanghai department store, Wang Liu He's comprehensive evaluation of Martha is: "compared with other department stores, Martha's venue is not very large, it mainly depends on its own brand goods, and the types of goods are relatively single, and the merchandise is not enough, and the price is not substantial. It is not very well-known in Shanghai's citizens, and its influence is limited."

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< p > of course, Martha himself does not think so.

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< p > Martha has repeatedly stressed that his flagship store in Shanghai has always had excellent performance.

Martha China also said that according to the earnings report released by Martha in January this year, it has maintained good performance in international business, and its total sales volume has increased by 4.5%, of which China's market has achieved two digit growth.

But it did not specify the specific growth rate in the Chinese market.

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