< p > < strong > 1, scope strategy < /strong > < /p >.

< p > that is to determine which commodities are less than a href= "//m.pmae.cn/news/index_c.asp" > discount > /a >. It is very important to define why these products are discounted and whether they are in line with the purpose of discount.

For example, now whether the new products will be discounted, first of all, considering the regional characteristics of the new products, such as the very gorgeous four piece sets, are not popular in a certain area. Even if there is a relatively large discount, they may not be able to sell. Therefore, according to local conditions, according to the circumstances, considering these factors, deciding where to discount will be effective.

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< p > strong > 2, degree strategy < /strong > < /p >.

< p > that is to determine the degree of discount and the extent of profit margin, which can attract customers without losing profits.

Generally speaking, today's bed products are sold at a lot of exclusive stores. Between 10 percent off and 5% off, in the period of < a href= "//m.pmae.cn/news/index_c.asp" > promotion > /a >, in order to boost sales, we must consider the low price of some popular products and attract people, such as pillows, caterpillars, pillows, etc.

Overall, the sales promotion period is higher than 20 percent off, the effect is not very good, but in order to consider its own profit overall discount control in 30 percent off - 22% off, it is more suitable.

Of course, for a product that has been overloaded for more than a year and a half, the discount can be reduced to cost price in order to return the funds.

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< p > strong > 3, < a href= "//m.pmae.cn/news/index_c.asp" > time < /a > strategy < /strong > /p >

< p > that is the best time to decide when to discount.

Now many home textile dealers choose 51, eleven, new year's day and Spring Festival. These marriages and relocation peak periods are carried out, but all home textile enterprises are doing so, and the results will be discounted for you. For example, making special events and news, or clearing out big business in the off-season are worth digging deeply.

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< p > < strong > 4, period strategy < /strong > < /p >

< p > that is, the duration of discount should not be longer, the better.

This is also particularly critical. The discount cycle of home textiles is too long, instead, it reduces the consumer's determination to buy immediately, and it is more appropriate to control the 10-15 day. This takes into account that consumers know the information about discounts, to buy the cycle of dowry and new house decoration, and to oppress for time, such as the first five days, to enjoy special offers.

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< p > < strong > 5, frequency strategy < /strong > < /p >

< p > the number of discounts in a year.

Generally speaking, the customers who buy bed products have 1-2 times a year, so collect customers' communication methods, timely ask questions and warm up, increase the number of customers visiting, even if they do not buy, welcome to appreciate it, and skillfully ask consumers to recommend to their friends and family, of course, the premise is that the product customers are satisfied with using it.

Research shows that selling products to potential customers by relatives and friends and other familiar people can reach as high as 80%. Sales to new customers recommended by existing customers are 3-5 times higher than that of new customers that no one recommends.

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< p > < strong > 6, method strategy < /strong > < /p >

< p > that means discount.

This is often ignored by many home textile enterprises and distributors, because for simple durable goods such as bed, carpets, quilts, pillows and so on, simple price discounts do not increase consumers' motivation and frequency.

Therefore, adjusting the way of discount is the key to stimulating consumption.

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< p > of course, all sales promotion activities should be integrated with CRM, and the customer loyalty should be enhanced by giving profits to customers and strengthening the relationship with customers.

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