< p > the customers understand and feel that the merchandise richness in < a href= "http://m.pmae.cn/news/index_c.asp" > store < /a > has three levels. < /p >
< p > (1) there are more kinds of commodities. A large variety of commodities does not mean simply increasing the number of varieties. In order to make the customers feel the richness of the commodities, we can differentiate and classify the varieties according to their usage and using methods without increasing the number of items. < /p >
< p > (2) fewer items. In order to make customers feel rich in products, we should first shrink the upper and lower limits of price bands. No matter how many varieties and items, if the price gap between them is too large, customers will not only lose comparable objects while choosing goods, but also increase the risk of customers' purchase. In addition, the price category should not be excessive. If there are too many kinds of price and the gap between each item is only 0.2 yuan or 0.5 yuan, it will bring great confusion to customers' selection. Therefore, in a narrow price band, we can organize comparable price categories and items, and make the items of the comparison object less than a href= "http://m.pmae.cn/news/index_c.asp" > /a >, in order to create a rich product effect. < /p >
< p > (3) a large number of exhibits. The mass display of commodities is not the same as the abundance of < a href= "http://m.pmae.cn/news/index_c.asp" > commodity < /a >. A large number of exhibits are based on the careful analysis of price bands and price lines, that is, the composition of commodities. It is impossible for customers to feel rich in commodities if they are not displayed in large quantities. < /p >
< p > the customers' appreciation of the commodities they feel is manifested by the combination of the methods of commodity classification, the method of commodity composition and the method of displaying goods. Among them, the design of commodity composition, that is, price belt and price line, is the core issue. Without a reasonable commodity composition, the so-called commodity richness is impossible. < /p >
< p > below, we will introduce the five principles of POP terminal display: < /p >
< p > 1, principle of repetition and Unification: it means that POP must have a unified repeating display to achieve a strong visual effect. The same booth and store are not allowed to display two different contents of promotional information, product information and so on. < /p >
< p > 2, concise principle: the design of POP is preferably within 7 words. < /p >
< p > 3, symmetry principle: POP is required to satisfy the principle of symmetrical display, whether it is horizontal hang, oblique hanging or hanging, so as to achieve visual beauty. < /p >
< p > 4, maximization principle: POP as far as possible the largest range of display, to achieve visual impact. POP is the most used on the booth and top. < /p >
< p > 5, difference principle: POP must be distinguished from the surrounding booth, and the color should be distinguished. < /p >