The 5 session of the 115th Canton Fair ended in Guangzhou on the 5 day.

Official statistics show that both the number of overseas buyers and the volume of exports in the Canton Fair have declined both in the ring and in the same period, reflecting the grim situation of China's foreign trade.

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< p > Canton Fair is known as "barometer" and "wind vane" of China's foreign trade.

In the first quarter of 2014, the total value of China's imports and exports was 5 trillion and 900 billion yuan, down 3.7% compared to the same period last year.

This Canton Fair opened under the background of this "not beautiful" data, sparking the attention of all parties.

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< p > Liu Jianjun, deputy director of the China Foreign Trade Center, told reporters on the 5 day that there were about 188 thousand overseas procurement partners attending the Guangzhou Fair, with a reduction of 0.81% compared to the 114th session and a reduction of 7.23% over the 113rd session.

Data show that the total number of purchasers from Asia accounted for over 55% of all purchasers in the Canton Fair and 30% in Europe and the United States. Compared with the previous session, the number of buyers in Africa increased by nearly 30%, which is the fastest growing buyer group.

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< p > the total export turnover of this Canton Fair was 191 billion 184 million yuan (equivalent to 31 billion 51 million US dollars), a decrease of 2% (excluding exchange rate fluctuation factors), a decrease of 12.64% over the same period last year.

Among them, the European Union, Japan and the United States fell by 1.3%, 7.93% respectively, an increase of 0.72%, down 9.44%, 4.69%, and 2.45%, respectively. The BRIC countries (India, Brazil, Russia and South Africa) grew by 5.11%, down by 12.96% compared with the same period last year, and 15.26% to the ASEAN rim ratio, a decrease of 18.31% over the same period last year.

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< p > Liu Jianjun admits that the number and volume of purchasing merchants have dropped slightly. Such data are not pleasing, but they are "reasonable".

He said that this reflects slow global economic recovery, especially in the traditional markets of Europe and the United States, and weak demand for emerging markets.

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< p > the current export trade of Guangzhou Fair is still dominated by short and medium staple, with a long list of low proportion. Short list accounts for more than half of the 3 months, and more than three to 3 months to 6 months, and only 10% more than 6 months.

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< p > "occupy the mainstream in the short and medium term is the normal export paction of the Canton Fair in recent years, and it is also a reflection of the current international market trend". Liu Jianjun said that overseas buyers are generally cautious, and many Chinese enterprises are affected by such factors as exchange rate fluctuations, rising raw material prices, increasing labor costs and international trade friction.

He thinks that the short trade in the export trade of Guangzhou Fair will not be able to reverse in the short run.

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Less than P, it is noteworthy that the brand exhibition area of the Canton Fair is active, with a turnover of more than 30% of the total turnover, and a high value-added product with its own brand, advanced design concept and continuous technological innovation has a better turnover.

Reporters in the Canton Fair interview also found that more and more Chinese enterprises recognize that accelerating pformation and upgrading and fostering new advantages in foreign trade competition are the inevitable choice for enterprises to survive and develop in the future.

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< p > looking ahead to China's foreign trade development goals for the whole year of 2014, Liu Jianjun said that although China's foreign trade situation is grim, it has many positive conditions, including the recovery of the world economy as a whole, which is conducive to the steady improvement of China's exports. China's product quality and brand awareness are enhanced and its market competitiveness is stronger. A series of policies and measures supported by the Chinese government to support the development of foreign trade are continuously implemented and the confidence of enterprises is stabilized.

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