< p > recently, the British government released the latest figures, which accounted for 9% of the total retail sales in the UK. Analysts predict that this figure will increase to 12% in 2015. < /p >
< p > electronic commerce has become the most permeable channel in the retail market. < a href= "http://m.pmae.cn/news/index_c.asp" > retailer < /a > is developing towards the real "all channel" business. The government also said that British consumers have entered the digital age, and the rapid development of online and mobile commerce has occupied people's lives. < /p >
< p > British business secretary Vince Cable said: "retail trade is the key to stimulating global economic cooperation and investment. With the increase of sales channels, consumers are more likely to consume, and the retail industry has more sales opportunities. < /p >
< p > nowadays, there are nearly 230 thousand retailers in the United Kingdom < a href= "http://m.pmae.cn/news/index_c.asp" > online sales < /a >, which exceeds the sum of other European retailers. This means that Britain has tremendous business opportunities and has the ability and technology to lead the development of e-commerce, and has created a good environment for long-term sustainable investment. < /p >
< p > according to statistics, more than 1/3 of a href= "http://m.pmae.cn/news/index_c.asp" > British < /a > consumers like to buy clothing products in shopping malls, fashion has become an important factor in promoting the development of retail industry. This has laid a good foundation for clothing products to enter the field of digital sales. At present, fashion occupies the largest proportion in network sales, and the proportion will continue to grow. < /p >
< p > Britain is rapidly becoming one of the most exciting markets in the world, and internationally renowned retailers have made great contributions to the recovery and sustainable growth of the UK economy. The desire of global consumers to purchase makes British international retailers and brands continue to grow. < /p >
Less than P, international retailers who used to focus only on physical businesses are also gradually transforming into full channel retailers. "The investment in digital technology has benefited a lot from the brand," said Burberry chief. < /p >
< p > through online sales, the offline operation has been effectively compensated. Digital marketing is better suited to the working style and consumption mode of the middle and high end groups and the middle class in the future. < /p >