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Lu Tai Textile Adhere To The "Going Out" Strategy To Accelerate E-Commerce Business

2014/5/29 9:21:00 19

Lu Tai Textile E-Commerce Business Textile

Lu Tai a target= "_blank" href= "//m.pmae.cn/" > textile < /a > Limited by Share Ltd (hereinafter referred to as "Lu Tai textile"), recently won the highest award in the industrial field -- China Industrial award. Last year, the company achieved operating income of 6 billion 478 million yuan (RMB, the same below), of which 65% was created for new products. Liu Zibin, general manager of the company, said that in the future, on the basis of adhering to the "going global" strategy, Lu Tai textile will also accelerate the layout of the electricity supplier field. Lu Tai A closed 8.87 yuan on Wednesday, up 0.11%. 
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 as the world's largest producer of high-grade yarn dyed fabrics and top brand shirt manufacturers, the top grade yarn dyed fabrics of Lu Tai textile account for 18% of the global market share, and 2 of every 10 high-end shirts are made of Lu Tai fabric. According to Liu Zibin, more than 85% of the yarn dyed fabrics and shirts produced by the company are exported to more than 30 countries and regions, including Europe and the United States. Cooperate with Burberry, Calvin Klein, POLO, Brooks Brothers, UNIQLO and other international famous brands. 
 Liu Zibin said that Lu Tai textile also implemented the "going out" strategy in two aspects of design and overseas construction. Set up an office in Milan, set up a branch in New York, USA, and invite foreign a target= "_blank" href= "//m.pmae.cn/" > designer "/a" to connect customers and markets. The main construction plant in Kampuchea is shirt production, which will be put into operation in October this year. He believes that the US led TPP (span Pacific Partnership Agreement) strategy is the biggest hidden danger in the textile industry, and the company is also conducting site inspection of other overseas factories. 
 > a href= "//m.pmae.cn/news/index_c.asp" > "Lu Tai textile > /a" will position the future strategic development in the aspects of electricity supplier, advanced customization, terminal brand building and so on. The company recently announced that it would spend 9 million yuan to set up a joint venture e-commerce company in Beijing, and Lu Tai A will hold 90%. Lu Tai textile accelerate the layout of the field of electricity providers, but also aims to further improve the share of the domestic market sales. 
 Liu Zibin said that the company will also introduce advanced customization for the financial sector and senior white-collar workers. The advanced customization company is going through the relevant registration procedures. At present, software, programs and platforms are under construction. Every year, there are more than 30 thousand new colors for customers to choose and customize, and strive for the formal launch at the end of the year.