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< p > 9 Mu Wang said that it is expected to launch the "E mall" platform this year and accelerate the layout of O2O.

The source said that nine Mu Wang had set up an online and offline Integration Working Group to promote the relevant business of < a href= "//m.pmae.cn/" > O2O < /a >.

In the future, the company will focus on three aspects of its work.

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< p > < strong > 1. Achieve inventory integration.

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< p > 9. The business of e-commerce was mainly undertaken by the head office, and the relevant branches were not involved.

Nine Mu Wang plans to open up inventory of distributors and distributors to achieve inventory integration.

Compared with other men's clothing enterprises, nine Mu Wang has not implemented the dealer's inventory recovery policy.

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< p > < strong > two, realizing < a href= > //m.pmae.cn/ > order > /a > integration.

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< p > 9 Mu Wang plans to increase the spot sales proportion of dealers in the year, and reduce the proportion of futures orders to total sales.

Dealers' orders and online business orders will be integrated.

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< p > < strong > three, to create "E mall" platform.

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< p > 9 Mu Wang people said that the sales volume of the company's online business is expected to exceed the line in 2014, but considering the uncertainty of the operation, the overall sales target of the online business can not be accurately predicted.

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< p > 2013, the sales volume of online business was 120 million yuan, accounting for about 4.8% of the total revenue.

Online business is mainly focused on clearing inventory.

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< p > because men's wear season changes are slower than women's wear and casual wear, and brand stickiness is relatively high.

The price range of the nine herd Kings is relatively low.

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< p > 9 Mu Wang people said that at present, the online sales of "nine Mu Wang" sold less than a href= "//m.pmae.cn/" > goods < /a > for more than two years, and inventory for more than a year and a half. "Generally it is more than four seasons and inventory is sold online, and online business basically can achieve the standard zero price of 4.5 to 50 percent off price sales."

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< p > 9 Mu Wang's new dealer's policy of getting goods at the moment is the first class dealer's standard retail price of 59% off, and the two level dealer takes 53% off.

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< p > 9 Mu Wang expects revenue in 2014 to drop by 12% compared with 2013.

In the first quarter of 2014, the revenue and net profit of nine Mu Wang fell by 22.15% and 24.25% respectively.

However, the data in the first quarter were built on the basis of the large discount sale activities and the integrated management of franchisees inventory.

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