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Home Textile Giant Pinch Like That.

2014/5/30 8:56:00 14

Home Textile IndustryCompetitionHome Textiles

< p > here the world is < a target= "_blank" href= "http://m.pmae.cn/" > dress < /a > a target= "_blank" href= "_blank".

< /p >


< p > the WeChat Gate war of the three giants of home textiles has evolved into a hot topic of public debate.

< /p >


< p > May 27th afternoon, Sina micro-blog, the user name is "Meng Jie home textile official micro-blog account", published "the public statement of fuanna manufacturing false news repeatedly smearing the dream of home textiles", said, "for the media exposure of fuanna released 3. 15 fake news defamation home textile events, fuanna home textile not only did not publicly apologize, but also repeatedly issued a statement that" Changning fuanna "has no direct relationship with it to clear its slander behavior, and it refers to the dream of smearing.

< /p >


In less than one day, the number of micro-blog's forwarding and the number of comments exceeded 2000, which is far better than the fever of similar cases. P

At the same time, the media follow-up report triggered by this micro-blog has been in an endless stream, and has drawn another home textile brand named Luo Lai. For a time, the reports of the three major textile giant "black door" upgrading and the "WeChat gate" war are hard to say.

< /p >


< p > there are reasons for this.

In the previous May 5th, "a href=" //m.pmae.cn/news/index_c.asp "Meng Jie home textile" /a "issued a" public statement on the production of fake news by defamation of faunal and faunal, "claiming that both Luo Lai and fuanna were involved in the 3 / 15 WeChat platform's release of news that had not been qualified for fabricating and fabricating the dream home textiles products, and demanded that both Lai and Fu Anna apologize.

According to the monitoring of the public opinion center of Chinese listed companies, the incident caused a great uproar, and nearly 200 related media reports.

< /p >


On the morning of May 6th P, fuanna issued a statement on Sina's official micro-blog to deny the case. He said that the statement issued on the 5 day of Meng Jie home textile was untrue, distorted the facts and damaged the image and reputation of fuanna company. Fuanna would retain the right to safeguard her rights and interests through legal means.

In the past month, micro-blog is still hanging on top of the official micro-blog of fuanna.

Meanwhile, Luo Lai also responded that the incident was counterfeited by the WeChat platform.

< /p >


< p > up to now, there has been a clear thread of the "WeChat gate" incident of the three home textile giants.

Meng Jie home textile claims that the fake news has been discredited by its competitors. Both Luo Lai textile and fuanna have publicly denied that they are all fake WeChat platforms and have nothing to do with the company's main body.

Strangely, why is it on the 27 day of the latest statement of Meng Jie home textiles that it will focus on fuanna, but did not mention another main character Roley home textile? < /p >


< p > according to Meng Jie, director of home textiles relations, PI Shiming, in fact, after the first statement of Meng Jie's home textile in the beginning of the month, Luo Lai side has contacted Meng Jie through the two channels of chairman and secretaries respectively. It is reported that both sides have reached a settlement.

Fuanna has been tough, claiming that it will uphold rights through legal means.

< /p >


< p > it is interesting that in the declaration of Meng Jie home textile, "the results of the comparison test on bedding items announced by the Beijing Consumers Association", the unqualified reports on the dream home textile products are false news.

On the official website of Beijing consumers' Association, we can still find a summary of the results of the comparative test results of the Beijing Consumer Association bedding products released in September 15, 2013.

< /p >


Looking back, we can not help but say that the three giants of home textiles, in the series of events of WeChat gate, are blackened, slandered, appealed, reconciled or even reserved for litigation, all of which are carrying their own worries.

Insiders say that the seemingly simple "WeChat gate" reflects the fierce competition in the domestic textile industry.

< /p >


< p > as early as 2009, Lilai home textile and < a href= "http://m.pmae.cn/news/index_c.asp" > fuanna < /a > went to court because of unfair competition.

At that time, Roley made several false propaganda tools to carry out marketing activities, and was charged by fuanna to the court, resulting in Roley's home textiles being judged by the court to have infringed the exclusive right to use the registered trademark.

< /p >

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