< p > < strong > 1. Set up special stores in supermarkets or set up special products a href= < //m.pmae.cn/news/index_c.asp > store > /a > /strong > /p >

< p > some major shopping malls in large and medium-sized cities usually set up special stores for sale of some special brands to attract customers' popularity.

Sales of many brands have even exceeded the sales of positive products.

After all, the wallet of Chinese people is not so drums, so the market of special brand products is quite large.

Some consumers have already formed this consumption habit, not discount.

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< p > < strong > two, as a promotional gift to customers, < a href= "//m.pmae.cn/news/index_c.asp" > distributor < /a > /strong > /p >

< p > this method can stimulate the dealers to purchase more goods, which is a more effective way to channel incentives. However, if the management is improper, it will cause dealers to sell the special products at will, thereby affecting the brand image. Moreover, the existence of too many specials will inevitably affect the sale of the distributors' positive prices.

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< p > < strong > three, changing trademarks to other brands for sale < /strong > < /p >

< p > this can be regarded as a better way to deal with inventory, which can effectively reduce the harm of special treatment to the brand image, but it also brings a lot of management difficulties. After all, it is a stock of unsalable goods, and it is also unknown whether the trade mark can be sold.

Besides, consumers will also be suspicious about whether the trademark is counterfeited or not, and there is a certain impact on the original brand.

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< p > < strong > four, conversion of circulation channels, < a href= "//m.pmae.cn/news/index_c.asp" > wholesale market < /a > Sales < /strong > /p >

< p > there are many brands. On the one hand, they go through the sales channels of large and medium-sized shopping malls and exclusive stores. On the other hand, they go to the wholesale market, and the price difference between products is relatively large. This is also a business strategy for them. Some of the old ones are relatively unsalable, which circulate from the wholesale market at a lower price, while the monopoly system maintains a relatively stable price and establishes the overall image of the brand.

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< p > < strong > five, attracting customers in stores as specials < /strong > < /p >

< p > the vast majority of garment enterprises do not have the strength and do not want to go to other special stores. They usually sell floats in the main stores and sell special items.

This way, in fact, is very contradictory, and has a direct impact on the image of the main store, which makes people doubt about the price of the brand.

In this way, a little brand effect that is hard to accumulate is often diluted by special activities.

But many brands adopt this approach, and the general business can not afford to consider so much.

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< p > strong > six and export to underdeveloped countries < /strong > /p >

< p > such enterprises often need larger sales energy and have good export experience and ability.

Or have good cooperation with foreign trade companies.

The vast majority of garment enterprises do not have the ability to export.

Therefore, this method can only be adopted by a few large enterprises.

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