< p > nowadays, the personalization trend of people's "a href=" //m.pmae.cn/news/index_c.asp "fashion consumption > /a" is becoming more and more obvious, giving the product a challenging personality, giving the brand some strong personality characteristics, creating a rather attractive purchasing motive, and surpassing the social convention in an ingenious way, that is, focusing on "prohibited", "irritating" and "shocking" things, breaking through the bondage of social stereotypes, standing out from the character of other brands and giving people a deep impression of standing in the crowd. Similar to the "midnight elves", some Japanese a href= "//m.pmae.cn/news/index_c.asp" > famous brand < /a > pushed the "goblin" and "white bone essence" products, as well as the perfume called "jealousy" and "poison". Are successful marketing cases. < /p >
For thousands of years, jewelry has always been a special item for wedding. However, Tongling international has pioneered "lovers' tears" jewelry, creating a breakup ceremony for lovers, giving jewelry a brand-new connotation, calling people to cherish their feelings, not only having social significance, but also opening a larger market door and expanding the new market space. P "Valentine's tears" has been warmly welcomed. People all over the country have lost love or breakup people call or connect with the spirit through the network, hoping to buy "Valentine's tears" jewelry. < /p >
< p > personalized brand has obvious personality characteristics, can express a unique "a href=" //m.pmae.cn/news/index_c.asp "concept information < /a", personalized jewelry contains rich cultural content. Fashion people often express their inner world with the help of unconventional or even alternative jewelry, publicize their individuality, release this rebellious psychology, and define their identity and establish their self image. "Midnight witching" meets the irrational needs and emotional needs of the society with its unique design and connotation. It is not surprising that people from eighteen to eight. < /p >
< p > develop personalized, colorful and so-called alternative products, and break through the conventional impact services and marketing, to meet the market demand, in line with the current trend of innovation, change and diversity. Of course, there are unavoidable criticisms of the old conservatism. Just like the dancing of the pipa, many people seem to be beautiful art, but others can not accept it. New things have their own broad space for development. From the sensation of sending apartments to Valentine's day to the hot selling of midnight, the management practice of Tongling Chui has proved that the marketing way beyond social convention is a magic weapon for modern marketing. < /p >
< p > of course, generally speaking, this break through conventional marketing planning often takes a lot of risk and often leads to controversy. It is a double-edged sword. It can flourished and get twice the result with half the effort and achieve remarkable results. However, it may also "draw a tiger into a dog instead of a dog" and bring fire to the body, which will bring a great negative impact on the brand image. This kind of marketing way beyond social convention has great difficulty in planning and operation. If you do not have a high level of marketing theory and the ability to grasp the overall situation, you can not use it easily. < /p >