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Adidas 2014 FIFA World Cup Gets Good Results

2014/6/25 22:14:00 18

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Adidas 2014 FIFA World Cup

> a href= "//m.pmae.cn/news/index_f.asp" > Adidas < /a > announced that only twelve days after the FIFA World Cup began in 2014, the company has achieved good results. 
Herbert Heiner Hainer, chief executive of Adidas group, said: "we will achieve the sales target of Euro 2 billion in 2014. This once again shows our prominent position, that is, we are clearly visible in the global soccer field in the first place," P Herbert. The success of Adidas in the arena and in Brazil's various sporting events and the success of global social media marketing activities has proved that Adidas is the premier soccer brand both now and in the future. 
 as the official sponsor, supplier and product franchisee of FIFA World Cup in 2014, Adidas once again provided the official competition ball and provided equipment for officials, referees, volunteers and caddies. In addition, nine teams and 300 players are wearing Adidas boots to compete for the Brazil World Cup. 
Markus Bowman Baumann, senior vice president of Adidas football department, said: "since November 2013, we have launched a series of new innovative football products and ideas for the World Cup since November 2013." (P) Our products have also aroused strong reactions, not only the top players in the world, but also football fans all over the world. This year, the sales of our world cup jerseys will exceed that of the past. This official competition, using brazuca as the most frequently tested soccer in Adidas history, has achieved good results in all aspects: whether it is exposure, sales, or the popularity of netizens on Twitter, even many players say that brazuca is one of the best football clubs they have ever played. 
 Adidas will sell more than 8 million pieces of < a href= "//m.pmae.cn/news/index_f.asp" > Jersey < /a >, far higher than the 2010 FIFA World Cup sales volume (6 million 500 thousand pieces). Among them, Germany's jersey sales are far ahead, with a record sale of about 2000000, which is more than 30% higher than that of the 1 million 500 thousand German Jersey in 2006. In addition, the German national team is becoming more and more popular internationally. Sales outside Europe will exceed 500 thousand this year, compared with about 300 thousand in 2010. 
 Argentina, Mexico and Columbia are also selling hot shirts, more than 1 million. In addition, Adidas will sell more than 14 million 2014 FIFA World Cup brazuca, which is 1 million more than the 2010 World Cup South Africa Jabulani (13 million). 
 in addition, the 2014 FIFA "a href=" //m.pmae.cn/news/index_c.asp "World Cup < /a" also had a profound positive impact on Adidas's sales in Latin America. Over the past ten years, Adidas's sales in the region have increased significantly: from 179 million euros to 1 billion 575 million euros. The FIFA World Cup 2014 will boost the development of Adidas brand in a bid to make it grow rapidly and rapidly in Latin America in the coming years. 
During the FIFA World Cup in 2014, Adidas set up a news studio in Rio De Janeiro called "Posto Adidas" in P. During the whole competition, Adidas will publish and share relevant content in real time through its social media channels. Adidas hopes to become the hottest brand of social media in the FIFA World Cup 2014. In the 12 days after the start of competition, Adidas established about 2000000 fans, shared the controversial moments of high concern during the competition, and introduced Adidas partners and associations to a href= "//m.pmae.cn" fans /a.