< p > in recent years, < a href= "http:// m.pmae.cn/news/index_c.asp" > Electronic Commerce < /a > has sprung up suddenly, changing people's consumption habits, and also giving birth to O2O (online and offline e-commerce) business mode.

It provides an opportunity for Internet services for traditional service industries and more industries, and will become a very explosive business form in the future.

At present, many industries have made rapid adjustments to their own marketing ideas and started the way of O2O, so are garment enterprises. However, in this process, garment enterprises will encounter three core problems: what is it and how to do it? < /p >

"P >" many brands of online and offline consumer groups are not the same category, goods and prices are also different, so simply guiding online traffic to offline or guiding offline traffic to the line is not a counterpoint.

Because the more important premise of O2O is that customers should be consistent and achieve customer integration so that they can really do things online and offline, "said Sun Yihui, chairman of Bojun software.

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< p > < a href= "http:// m.pmae.cn/news/index_c.asp > > clothing enterprise < /a > especially O2O of its electricity supplier and IT department, more referring to O2O of technology or marketing level.

The technical level is mainly manifested in the company's access to commodities from mobile and electricity providers.

And the marketing level is mainly reflected in the implementation of drainage, such as guiding the online traffic to the line, or guiding the offline traffic to the line.

This is the most commonly used "drainage theory" in clothing enterprises.

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The essence of < p > a href= "http:// m.pmae.cn/news/index_c.asp" > O2O < /a > is retail. It is a process of serving consumers to improve consumers' experience. For brands, how to use the advantages of online and offline to provide consumers with better consumption experience, and form a way that consumers like to do whatever they want, so that consumers can finish their consumption pactions in their own way that is simple and convenient, which is a problem that brands need to solve, which requires a process.

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< p > for clothing enterprises, O2O is the brand development strategy, which requires the company's top decision-making. In addition, O2O is a process of retail channels. In the process of the integration of visible and invisible channels, there will be many interests involved. The interests of the subregion and agents should be taken into account, which is the core of the O2O process.

Agent system is a major feature of China's retail industry. Many people think that this is an obstacle to the integration of China's retail industry online and offline. For this reason, branding may start with the brand direct shop and attract more agents with good service and good experience.

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< p > to open up online and offline data, accurately locate consumers, provide targeted services for them, actively respond to the arrival of the mobile Internet era, integrate online and offline resources, maximize the seamless connection between online and offline entities, and store entities and entities, thus creating a new and win-win business model.

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