< p > > a href= "http:// m.pmae.cn/news/index_c.asp" > shop design < /a > we should pay attention to several key management techniques, such as: how to let customers enter the shop, how to let customers walk in the shop, how to let customers stay in front of products, and how to let customers buy.

Generally speaking, the psychology and behavior of customers who enter the shop can basically be summarized in the following order: entering the shop, walking in the shop, staying, watching and associating, touching, buying, and satisfying.

Based on the above customers' purchasing psychology and behavior, at least four issues should be seriously considered when designing shops.

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< p > < strong > (1) how to let < a href= "http:// m.pmae.cn/news/index_c.asp" > Customer < /a > enter the shop < /strong > /p >

< p > any form of retailing is started by asking customers to enter the store. Therefore, how to make it easy for customers to enter the shop is the first consideration of store design.

The image of a hardware store in the customer's mind depends on the following factors: < /p >

< p > 1, shop < a href= "http://? m.pmae.cn/news/index_c.asp" > site selection < /a > annex traffic condition < /p >

< p > 2, the size and location of the parking lot < /p >

< p > 3, store color, logo and lighting < /p >

< p > 4, the location of the entry and exit, the degree of opening, and whether there is any obstacle < /p >

< p > 5, store permeability < /p >

< p > 6, the layout and display mode of goods at the entrance and exit > /p >

< p > 7, cleaning and finishing at the entrance of the main entrance < /p >

< p > < strong > (two) how to let customers walk in the store < /strong > < /p >

< p > how to let customers walk in the shop is actually the problem of how to configure the merchandise and the layout of goods.

The layout of goods should achieve three purposes: one is to allow customers to walk naturally in the store and to walk on the route that is exactly what the shops expect, that is, the control of the so-called customer flow route; two, to let customers know the location of the store's goods and facilitate the purchase; three, to make the customers feel satisfied and willing to patronize once the shopping is over, and the realization of the above three purposes depends on the following technical applications: < /p >

"P > 1", the design of the customer's flow route "/p >"

< p > 2, the design of passageway, especially the design of main path < /p >

< p > 3, the setting of magnet points in shops is < /p >.

< p > 4, the classification of goods, both repeated purchase of goods, impulse purchase of goods, and the purchase of goods in the store location, < /p >

< p > 5, POP advertisement < /p >