< p > the world is < a href= "http://m.pmae.cn/" target= "_blank" > clothing < /a > a href= "http://m.pmae.cn/" target= "http://m.pmae.cn/". < /p >
< p > Korakublue, the Chinese name is "blue cloth house". The original team was formally prepared in 2005, and is famous in the jeans jeans of the country. At present, its products include denim, overalls, shirts and so on. Korakublue's star product is a heavy pair of jeans that require very high production technology, from 13.5 OZ (British weight unit: ounce) to 15OZ, 18 OZ, 21 OZ to 23 OZ. < /p >
< p > a few days ago, Xiaomi Korakublue, the related person in charge of Chao bang Korakublue, understood the action of Korakublue in < a href= "http://m.pmae.cn/news/index_f.asp" > brand /a > marketing and e-commerce. Xiaomi disclosed that Korakublu used to focus on men's jeans and has always been weak in women's wear. Therefore, it is considering cooperation with women's fashion brands to make up for the shortage. < /p >
< p > "at present, Korakublue does not have women's clothing products. A year ago, we launched a series of women's clothing with another fashion women's brand. The latter provided design inspiration and Korakublue provided materials." < /p >
< p > when it comes to the business of electronic commerce, Xiaomi disclosed to the billion power network. In 2011, Korakublue began to do business, and began selling products in Taobao, then upgraded to Tmall store. Now there are sales outlets in the warm Island network and other channels, but the sales of warm Island network is hard to see in the short term. At present, it is only used as a channel for brand promotion. In terms of unit price, Korakublue can reach 280 yuan in Tmall, and goods can reach about 450 yuan. At present, Tmall mobile accounts for 60.2% of mobile phone users. < /p >
< p > according to the understanding of the billion power network, there are mainly two forms of Korakublue offline stores: shop on the street and shop in the shop with Levvv, the trend store. Among them, there are 8-10 stores on the street, which are concentrated in shopping malls in Chengdu, Chongqing and Wuhan. In the near future, they will set up counters in Levvv, Xi'an, Shanghai and Beijing. < /p >
< p > millet also introduced that in March this year, Korakublue began its own factory operation, using the traditional weaving technology, located in Foshan, Guangzhou. "The new factory is just beginning to operate, and we have done a lot of separation on line and offline, including products on different platforms, so there is a lot of pressure on the team now." < /p >
< p > millet revealed that Korakublue is ready to take part in the September a href= "http://m.pmae.cn/news/index_z.asp" exhibition in Shanghai, the exhibition /a /a activity exhibition, and has prepared for nearly half a year. The Korakublue will have 18 square meters of booths and 86 products. Consumers can scan two-dimensional code directly into the platform to purchase, and enjoy a certain degree of preferential treatment. Xiaomi said the main purpose of the exhibition is to expect more people to know Korakublue. < /p >