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Shenzhen: Clothing Brands Need More Platforms To Move Towards The International Market

2014/7/15 21:23:00 23

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2013, < a href= "http:// m.pmae.cn/news/index_c.asp" > Shenzhen < /a > the clothing industry reached the total output value of 180 billion yuan, and more than 2000 garment enterprises in the city had more than 1200 clothing brands, and the number of shopping malls in large cities in China reached over 60%. Most of the headquarters of garment enterprises that create these amazing figures are gathered in Longhua. Mass Phil, movie, singer and so on have called the name of the clothing brand in the country, how to go to the world in the future, it is necessary for Shenzhen to build more platform for local brands to participate in the world fashion week. 
With the opportunity of the Shenzhen Trade Fair this year, the Longhua new district plan to enhance the international reputation of "a http://", "p a", "fashion http://" and "fashion city". Fashion brands like Mass Phil and AI love Shenzhen can be seen everywhere from design to quality. 
 and < a href= "http:// m.pmae.cn/news/index_c.asp" > designer < /a > combines Chinese and Western culture, forming its own unique style. I remember traveling to Seoul, Korea, a year ago, in Lotte Department store. Mass Phil was surprised to see the Korean high-end brand with the local pride. 
 but it is true that Shenzhen clothing brand is superior to European brand in terms of design and quality. However, Shenzhen's clothing brand is far less widely known than Europe. What is the reason? People in the industry believe that it is difficult for people to get rid of their old views. 
 people are accustomed to linking Guangdong and even Shenzhen to the "world manufacturing factory" and ignore the good design and creativity. Secondly, Western clothing brands have been in the history of hundreds of years, and they have formed their own traditions. Shenzhen has only been built for more than 30 years. The garment industry has only been developing for about 15 years since its beginning, and the time is very short. It is not easy to achieve today's results. 
 Shenzhen clothing brands need more platforms to move towards the international market. Widely advertised, with excellent quality and design, Shenzhen's clothing brand will have a large market. In addition to holding trade fairs, Shenzhen has to build more platforms for local brands and take part in fashion week in Europe and America. For example, the Shenzhen apparel industry association can organize fashion companies to participate in fashion show and Australian fashion week to show Shenzhen brand.