Shopping Mall What is the status of the stock market in Shenzhen after the opening of the business? DTZ statistics show that the number of shopping centers has reached 2 million 205 thousand square meters, and the average vacancy rate of shopping centers in the first half of the year is 11%. The low rent rents in the emerging business circle have lowered the level of the city. The average rent of Shenzhen shopping center is 876.3 yuan per square meter per square meter per square meter per month.

Jones Lang LaSalle expects new supply in the next 6 months. Supply quantity Up to 520 thousand square meters, new supply is mainly concentrated in new business circles such as Longhua New District and Longgang district. Sun Yanmei, deputy director of the retail Property Department of Southern China District, said that although large supply is expected to bring rising pressure on the vacancy rate in the city, the expected rent rate is higher due to the new project in the center of the city.

The new business district, such as Longhua and Longgang, has a good level of pre rent. It is believed that it can offset the pressure of some vacancy rates. It is estimated that the vacancy rate at the end of the year is 8% to 10%.

suffer Electronic Commerce The impact of the rise of fashion apparel expansion demand is still weak, catering and other experience oriented business brand has become the market leader. Statistics from Jones Lang LaSalle show that more than 65% of the new shops opened in the two quarter were restaurants, mainly in Futian and Baoan District.

In addition, more mature and consumer approved retail properties such as coastal city and Beijing based patchwork space are particularly popular with fast fashion and beauty and personal care retailers.

Zhang Xiaoduan, director of the research department of Southern China and West China, believes that in order to realize the differential development and enhance its competitive advantage, the future business will no longer win the brand, and themed shopping centers such as children, ecology and humanities will become the trend.

At the same time, the embedding of intelligent factors will further enhance the interaction experience between future shopping centers and consumers. With the rapid penetration of mobile Internet, the commercial O2O mode will also be developed from the current running in period to diversification and vertical deepening.