< p > July 25th, < a href= "http:// m.pmae.cn/news/index_c.asp" > Changsha < /a > the retail industry manager sharing exchange meeting and the Hunan retail industry club club's first preparatory meeting was held at Gaoqiao. The meeting was sponsored by < a href= "http:// m.pmae.cn/news/ index_c.asp" > Changsha retail trade association < < >.

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The P conference attracted nearly 50 shopkeeper from BBK, Suning, Xin Yijia and more than thirty brands.

< a href= "http://? m.pmae.cn/news/index_c.asp > > Hunan < /a > the number of retail shop managers in the province is more than one hundred thousand. The association will use" shop manager club "as a platform for learning and communication of retail industry managers.

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< p > related links: < /p >

< p > facing the heavy encirclement of the electricity supplier, in the increasingly intense shopping center industry, the loyalty of the consumer to the brand has become the magic weapon for the decisive battle market.

To create branding and thematic marketing activities will bring lasting market reputation and brand concern to shopping centers, have profound emotional connection with consumers and good brand associations, and become a marketing trend of the industry.

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< p > > as a brand new chain fashion shop, Joy City has become a sacred place for young people in its cities.

How to consolidate this advantage and cultivate the loyalty of consumers to the brand has become the most important stage target for the enterprise marketers; and the nature of the shopping center platform and how to shape its brand modulation are the professional tests of the marketing people's insight and judgment about the competitive environment, the position of the enterprises and the development of the industry.

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< p > 2013, the great joy city built its first annual brand activity, "Joy City JOY24 hours fashion walk". It is also the first brand marketing activity in the country's shopping center so far.

Such brand oriented and thematic public relations activities have a strong delayed effect, which enables consumers to have strong memories and resonates on brand positioning and image, which is very conducive to the cultivation of brand loyalty.

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At the same time, the extension of this theme is strong. It can not only repeat in time but also realize the joint marketing of many related brands, forming a compound effect in P.

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The public relations activities of < p > great joy city can arouse so much attention and word of mouth effect. It is inseparable from the detailed plan, meticulous execution and resource scheduling ability of marketers.

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