< p > 3-4 months later this year, Lian Crawford continued to invite Lanvin 15 Faubourg, ISAIA, Canali and Armani Collezioni at the top tailors of France and Italy headquarters to China to provide tailored personal consultancy services to customers. Although each tailor stayed in Shanghai and Beijing for three days only, men with custom experience knew that these famous old teachers had few skies throughout the year, even if they flew to meet them locally, they had to make an appointment for a long time.

This is not just for the welfare of Chinese gentlemen, but also the message that European men's clothing brands may slow down the "big invasion" of China's market, and start with more niche services to attract more elite men.

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< p > in fact, many brands in Shanghai have set up a relatively private space for men to provide personalized dressing experience, such as Louis Weedon's men's evening dress custom area and Dunhill's shirt.

It seems that the popularity of brand menswear is getting closer. If you haven't tried any of your brand's men's custom service, you may as well start preparing your lessons now, so that you can show your confidence and confidence when you wear the first set of advanced custom clothes.

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< p > before choosing custom services, you must know the difference between full customization and semi customization.

Full customization - Bespoke began to take shape in early nineteenth Century in London, England.

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< p > > what is a href= "http://? m.pmae.cn/news/index_c.asp" > full custom < /a >? Simply speaking, it's a one-man edition, and a fully tailored suit is absolutely unique. It belongs to you only.

Take Saville street in London as an example. To customize a suit there, it usually takes 1-3 months, at least three times to try and adjust, including 40 hours or even longer working hours, and 95% of the process is done by hand.

If you need the tailor of Saville street to come to your place to serve, then the waiting time may extend to a year, and the cost will also increase greatly.

So some people want to ask, what is the advantage of full customization? It is worth our wait for a year. We should know that people's shoulders and limbs are not exactly the same. Only full customization can make up for these deficiencies; fully custom-made suits like second layers of skin fit the body, allowing each part to move freely; manual upper sleeve, manual lock buttonhole and hand stitch stitch hundreds of pieces of cloth.

All this is more precise and exquisite that the machine can not reach.

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< p > of course, a large number of people in this world do not have such patience. So semi custom - < a href= "http:// m.pmae.cn/news/index_c.asp" > Made to Measure < /a > came into being. The brand provides various fixed version for you to choose, and then passes the volume, and the tailor changes the key parts such as shoulder, waist and trousers for you, so as to achieve the effect of relative self-cultivation.

In terms of price, semi custom is much cheaper than full customization, and the production cycle is shorter.

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< p > although today's < a href= "http:// m.pmae.cn/news/index_c.asp" > Saville Street < /a > is no longer the climate of the year, only a few old stores compete with the rushing fast fashion brands, but it is still the pronoun of the highest standard of men's clothing customization.

After the Second World War, George Armani, the representative of the industry in Italy, criticized Saville street as "lost comedy in the past". What he did was "two generations of gowns and gowns." the implication is that those tailoring seamen do not see clearly the market changes, do not understand the times, and do not know how to innovate.

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< p > indeed, after twenty-first Century, we ushered in a new era of rapid change. Any successful brand is likely to encounter the embarrassment of "fifty steps and a hundred steps" before a better generation.

In 2011, the Wall Street journal made a thought-provoking "blind test". The designers and professors of New York Fashion Technology Institute and Parson School of design evaluated six brands of men's clothing at different prices in the case of cutting off trademarks. As a result, the Holland brand Suitsupply and Armani were ranked first, and in fact, the price difference between them was several times.

After opening dozens of stores in the United States, Suitsupply landed in Shanghai last year, and opened a private "apartment store" on a quiet little road. The shop tailor was young and energetic. What he was good at was not tailoring. Instead, he provided advice for the guests to keep pace with the times according to the current trend.

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< p > Italy old brand Gucci is very clear about the trend of the market.

At the end of May this year, Gucci opened an unprecedented "Lapo s Wardrobe" top-level custom series at its opening in the flagship store of Shanghai's iapm Lapo, saying that it is "unprecedented" because it is the first time that this series has appeared in China. The main reason is Lapo, who is a good friend of Gucci, the fellows of the Fiat Group, Lapo Elkann, and the brand creative director, Frida Gianini, with his wardrobe as inspiration to create a series of customized series full of Apennine enthusiasm.

The series left shops only in a few days in Shanghai, but it is enough to whirlwind among young men. It looks very different from the brand traditional custom-made men's suit, which makes people exclaim that customization can also be so fun.

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