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Men'S Electricity Supplier Bonobos Financing $55 Million Plan IPO

2014/7/27 15:19:00 270

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Men'S Clothing Electricity Supplier Bonobos IPO

recently, Bonobos has gained $55 million in venture capital. Before that, they got $70 million in investment. I heard this news, as a good friend of Andy Dunn, the founder of the company, I feel very upset, because many of the 2 power companies who won the huge venture capital are not doing well. For example, the previous Gilt and Fab, of course, ShoeDazzle and Beachmint. 
 for these Andy Dunn is still very clear, he himself admitted that such a financing amount is very scary, but he wants to prove that Bonobos still has the chance to succeed. And for them, listing may be the right way ahead. It sounds risky, but for Dunn, the whole process is not easy. He said humbly that their task was to provide customers with more fitting clothing. 
 he believes that he has found the right way. No other company has found that brand. 
 and I think Bonobos is not a real electric business company. It is a retailer. It just happens to sell things on the Internet. Of course it is also sold in chain department stores. At the same time, they set up many experience shops all over the United States. The financing is to increase the number of experience shops, with a target from 10 to 40. 
 this experience store mode is very popular in the field of electricity supplier in the past year. Besides Bonobos, eyeglasses Warby Parker has adopted a similar pattern. There are Etsy and Thrillist and so on. 
 these are all part of the whole spanformation. For example, Andy Dunn is changing from the typical entrepreneurial mode of Standford business school to the traditional style. From an electric company to a retailer who happens to sell things online. 
 in the final analysis, what are the problems of the electricity supplier? Generally speaking, there are two points. First, the cost of the industry and the value that these users can create. No one can compete with Amazon on this issue. Another problem is that these 2 companies must come up with new ways to maintain sustained growth. Whether flash buying or brand ordering, there must be a continuous and continuous way. The most obvious is the Fab company. They were very concerned about the quality of the product before, but then they kept shifting. They only focused on the design, which resulted in the burning of the A round of financing in a month. Similar problems also appear in Beachmint and Ecomom. 
 and Bonobos's success is partly due to its < a href= "http:// m.pmae.cn/news/index_c.asp" > experience shop /a > strategy. Experiential shops are not the most popular channels for users, but they are the most valuable places for users. For example, the average consumption of online users is US $180, while the average consumption of experiential users is US $300. And all the experiential shops they have opened up to date are still profitable. 
 appears to be a countercurrent, from various online methods, return to the physical store. But Andy Dunn said that this is not a traditional physical retailing, because they do not have to deal with inventory and logistics problems, so their sales volume per unit area is the highest in the industry. 
 < < a href= > http:// > m.pmae.cn/news/index_c.asp > > entity shop < /a > was conceived in 2011 and established the first one in the headquarters of a href= "http:// m.pmae.cn/news/index_c.asp" > Bonobos > http:// >. At that time, they were planning to sell shoes online, but the effect was totally out of order, so they planned to train some salesmen to go directly to customers. So from a certain point of view, this experiential shop is the place to train salesmen at the beginning. 
At the beginning of P, when someone suggested that Andy Dunn really set up an experiential shop, he was very disdainful of this idea. But once he saw a consumer experiencing clothes in the shop, leaving the list on the Internet, and finally leaving the shop empty handed before he realized the value of the experiential shop. After that, Dunn persuaded the board of directors that he thought it the most important thing to be able to provide consumers with the most appropriate clothing. 
After P, Bonobos's physical store achieved very good results. And they are also constantly improving and trying, the latest question, whether you can try the women's business. Although some people say that this experience shop is not suitable for female consumers, but at the present position, their women's clothing brand Ayr is also good. 
 the main investors of the current round of financing are Coppel Capital. They are the investors of a large retailer in Mexico, but there are not many investment providers involved. After the current round of financing, Coppel Capital's investors will enter Bonobos's board of directors. But Bonobos did not plan to enter the Mexico market quickly. 
 and Andy Dunn indicated that they needed a new round of financing, and that many technology entrepreneurs said there was little demand for financing, which he could not understand, like two world people. 
 of course, compared to the early microfinance from angel investors, the current round of financing is much easier, but Andy Dunn is very cautious about every penny she gets.