< p > < a href= "http://? m.pmae.cn/news/index_c.asp >" self mention business < /a > will become the next important direction of Jingdong logistics.

A few days ago, Jingdong CEO Liu Qiangdong said in his speech at the China EU celebration that Jingdong now has 600 self lifting counters, which will increase to thousands of levels this year.

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< p > Liu Qiangdong revealed that the self lifting cabinet business has been researched and developed for many years, but it is not smooth.

When working with residential property, there is not much user traffic.

Therefore, in the future, Jingdong will try more self service business in public places such as high-end residential areas, subway, gymnasium, and so on.

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< p > data show that in August 2012, < a href= "http:// m.pmae.cn/news/index_c.asp" > Jingdong < /a > formally launched the self lifting cabinets business, with 24 hours of service, and users can get goods through independent credit card payment.

Insiders pointed out that self lifting cabinets can reduce the number of couriers and save distribution costs, thereby improving distribution efficiency.

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Less than P, after the mention of the cabinet, Jingdong also promoted the business with convenience stores.

Last November, Jingdong and Tang Long convenience store in Taiyuan carried out O2O strategic cooperation to share the advantages of online and offline data.

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< p > users can place the order online in the Jingdong's Tang Jiu Da store. After that, consumers can make their own mention in Tang Long convenience store or distribute them by nearby stores.

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In March of this year, following the test with Tang Jiu, the Jingdong expanded the scope of cooperation of "a href=" http:// "m.pmae.cn/news/index_c.asp" > convenience store < /a >, announced cooperation with more than 15 convenience stores in Beijing, Shanghai, Guangzhou, Wenzhou, Dongguan and other more than ten cities, including fast passenger, good neighbors, good friends, Mei Yi Jia and other famous chain store convenience stores.

According to Jingdong, it is expected to cover all provincial capitals and prefecture level cities in China by the end of this year.

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< p > related links: < /p >

< p > in the face of competition, many vertical clothing business operators have launched a "low price card" to gather popularity in a short time. But if the brand chooses a paranoid marketing positioning, the repeat purchase rate of vertical clothing business operators will be difficult to get out of a sustained high position.

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< p > clothing platform supplier is a reverse textbook on the road of marketing positioning. It caters to the public's pursuit of low price but neglects the brand and quality of clothing, leading to its stalemate.

Especially in the middle of October last year, all customers were trapped in the "debt collection gate", capital chain breakage, supplier debt collection "big play", "layoffs" and pressure from investors.

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After a series of struggles, P announced that it would abandon the platform route, return to the brand strategy, throw away the turnover, the marketing scale and gross margin, and focus on the design and quality of products, and pursue profit and zero inventory.

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< p > compared with customers who focus on low price and ignore brand marketing positioning, YOUNGOR, which focuses on quality and influence, clearly sees the overall development of clothing business.

After 4 years of precipitation, in April 2013, YOUNGOR launched the electricity supplier again, with the help of the third party to provide the building and operation of flagship store, focusing on internal training, integrated marketing, ERP and other aspects of services, including Tmall, Jingdong and other major e-commerce platforms, pushing YOUNGOR brand and its fashion men's wear GY brand.

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