< p > shopping mall is different from other commercial real estate models. It is not only a platform to integrate various brand resources, but also a platform for brand businesses to provide management and services. < /p >
< p > quality shopping centers need to have absolute brand influence and loyalty in the lessee retailers and terminal consumers. Many shopping centers have set up or are building their own brand libraries, choosing brands that can reflect their positioning and maintain good relations for a long time, and enrich their business resources. < /p >
< p > the path of international brands entering the mainland: < /p >
< p > 1. set up Asia Pacific Division in Hongkong; < /p >
< p > 2. set up store market in Hongkong and establish image; < /p >
After the success of < p > 3., the mainland branch was established in Shanghai or Beijing; < /p >
< p > 4. opens stores in Shanghai and Beijing; < /p >
< p > 5. < a href= "http://? m.pmae.cn/news/index_c.asp" > channel < /a > sinking, opening shops in other cities. < /p >
< p > eye-catching 1.5 line cities: whether international brands or domestic brands, the 1.5 tier cities have the highest concentration of chain brands, which is closely related to the rapid economic development and the entry of international brands. < /p >
< p > first tier cities: mainly due to the development of a href= "http:// m.pmae.cn/news/index_c.asp" > shopping mall < /a > brand development is relatively mature, but the market capacity is limited, so domestic and foreign chain brands are in a state of saturation. < /p >
< p > three line cities: international chain brands have the lowest concentration of brands in the three tier cities, which is related to the local economic development and the government's emphasis on commercial development. But with the development of economy and the saturation of international brands in the second tier cities, the development opportunities of international brands in the three tier cities are highlighted. < /p >
< p > > a href= "http:// m.pmae.cn/news/index_c.asp" > international brand < /a > will continue to exert strength in the 1 and 1.5 tier cities. The cities represented by Shanghai and Beijing will remain the preferred place for international brands to enter China.
< p > take Hongkong's most international shopping center Harbour City as an example. In its 167 clothing brands, 40% of the brands still do not enter China, 22% of them enter China less than 2 years, and more brands still linger around the country, waiting for the opportunity to enter the mainland; < /p >
< p > with the continuous growth of Chinese residents' income and the preference for international brands, the first tier cities represented by Shanghai and Beijing will still be the stage for international famous brands. < /p >
< p > in Guangzhou and Shenzhen of Southern China, the former international brands took into account the fact that Shenzhen and Guangzhou were too close to Hongkong. They were more cautious about the market presence. But with the entry of the Mixc and Tai Koo Hui luxury goods, good market performance showed that the impact of Hongkong was limited, and fast fashion brands were also actively looking for property in developed cities in the Pearl River Delta region. < /p >