< p > (score standard: geographical location A+ is the best, A is very good, B is better, C is passing, D is failing, A+ of competition is no main competitor, D is competitive. A+ is the best and D is failing. < /p >
< p > (geographic location: B, competition situation: D, business status: D) < /p >
Location: < p > geographical location: City Heng lung square has an area of 86 thousand square meters, and the store is located at 5 levels. It is the same location as the Hang Lung Plaza in Nanjing West Road, Shanghai. It is located in the north core area of the "Golden Corridor" Youth Street, which is supported by Shenyang in recent years. It is next to the Shenyang government. The location score of the City Heng Lung Plaza is a very tangled affair. It was originally a location for at least a level, but under the current government anti-corruption policy, this position has become the biggest drawback of Hang Lung. The underground subway station has to go two hundred meters, which is totally different from the exit station of Xujiahui subway station in Shanghai, namely, Hong Kong Hui square. From the whole point of view, I give B grade to this location. What needs to be added is that this position is affected too much by the "time of day (government policy)". Once the anti-corruption policy is changed, the nature of the location will change radically. < /p >
< p > > a href= "http://? m.pmae.cn/news/index_c.asp" > competition < /a > situation: the score I gave is D, which represents fierce competition and very bad. On the whole, the "Golden Corridor" area of the city hall is obviously overabundant. The planning of "Golden Corridor" started in 2003, and the early planning was 12 square kilometers and 6 urban complexes. But after 10 years of continuous expansion, the total planning area of the Golden Corridor has reached 75 square kilometers, and 30 urban complexes have been built and built. The serious surplus has brought about fierce competition. Many high-end shopping centers along the Golden Corridor have been eliminated, and the more brutal competition is still behind. < /p >
Compared with Hang Lung, p a href= "http:// m.pmae.cn/news/index_c.asp" > Zhuo exhibition < /a > is now in the stage of sliding from the peak, but its strength is still outstanding. Compared with Hang Lung, the advantage of Zhuo exhibition lies in the strong customer group which has been built for many years, especially the government relationship. Zhuo Zhan's shopping card is very famous in Shenyang. Although the government has restricted the consumption of government card stores last year, the accumulation of Zhuo exhibition will not disappear for a short time, while Zhuo exhibition's service is also very famous. SVIP customer consumption exhibition will be provided free of charge for luxury cars, accompanied by a shopping guide. < < /p >
< p > there is one thing about Zhuo exhibition that must be concerned about the recent "tigers" case in Central China, and the "tiger" is home to Liaoning. Liaoning is also a big oil province. The petroleum department has been the "tiger" sphere of influence before. The relevant interests system of Liaoning government has been involved too much. In recent months, a number of senior personnel of petroleum system and political and legal system have been taken away, and now it has been extended to the municipal level. Zhuo Zhan and some of them are closely related. In addition, Caixin network has reported to Wang Letian. If the "King" falls, Zhuo exhibition will inevitably be greatly affected. In the long run, it will be good for Hang Lung. < /p >
< p > the second competitor is Huarun the Mixc, 3 kilometers south of the city square. The Mixc is located in the core position of "Golden Corridor", and its location can be said to be A+. The Mixc is 12 kilometers away from Shenyang Taoxian International Airport and 5 kilometers from Shenyang north railway station. More than 30 bus lines are located at the periphery of the Shenyang Taoxian International Airport. The exit of Metro Line 2 is located at the main entrance of the Mixc. The surrounding high-end hotels include Shangri-La, Lido Sheraton, Emperor Wanxin and Kempinski. There are also important cultural institutions such as Liaoning TV, Shenyang TV, Northeastern University, Lu Xun Academy of fine arts, Shenyang administrative examination and approval center, environmental protection bureau, the United States, Korea, Japan consulate and other government departments, and are close to Sanhao Street business circle. Opened in May 2011, sales in 2012 were 1 billion 600 million and 2 billion 50 million in 2013. The development momentum is good. In the long run, the Mixc will be the biggest rival of Hang Lung. < /p >
< p > > a href= "http://? m.pmae.cn/news/index_c.asp" > business status < /a >: City Heng lung and the Imperial City Heng Long, the same can be used to describe two miserable words. Of course, luxury stores can not be measured by the popularity index of mid-range stores, so I am from Zhuo exhibition to hang lung to the Mixc on Saturday afternoon, and then from the Mixc to Hang Lung and Zhuo exhibition, so as to make reference to the grade stores as a reference, so that there will be no big deviation in the research. 卓展的客流量不低，一、二兩層里大約一半的店鋪內(nèi)都有顧客，三、四層顧客少一些，但是也還算不錯(cuò);萬象城整體人氣很好，奢侈品主要在一、二兩層，我的觀察是大約兩三成的店鋪有顧客，溜冰場(chǎng)和餐飲客流非常多，只有4樓的尚泰百貨里客流稀少;市府恒隆的一層客流量非常少，二層往上幾乎沒人，只有頂層的百利宮影城有一些客流，不少店鋪內(nèi)的導(dǎo)購(gòu)無所事事，顧客走在里面會(huì)覺得自己就像動(dòng)物園里的猴子一樣被導(dǎo)購(gòu)盯著...... 雖然市府恒隆廣場(chǎng)租金看起來不錯(cuò)，投資回報(bào)率高達(dá)10%，但是這個(gè)數(shù)字和賣場(chǎng)內(nèi)的情況并不相符，所以我預(yù)計(jì)未來市府恒隆廣場(chǎng)將會(huì)面臨很大挑戰(zhàn)，我給市府恒隆的經(jīng)營(yíng)狀況分?jǐn)?shù)為C—，我預(yù)期這個(gè)賣場(chǎng)未來的租金將會(huì)下滑，恒隆在這里必須要熬上幾年才能見到曙光。 < /p >