< p > the housing market is continuously regulated and the growth of commercial real estate is growing.

In recent years, the enthusiasm of developers for investment in commercial real estate development has been decreasing. This enthusiasm has made the future commercial supply continue to increase.

In the next two years, the Shenzhen shopping center will enter a period of rapid development and competition. The new supply will reach 884 thousand square meters.

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< p > reviewing the past 2013, there were a number of "a href=" http:// "m.pmae.cn/news/index_c.asp" shopping centers in Shenzhen, including shopping mall in Baoan, including Tianhong shopping center, Hai Ya riotous City, Sha Jing Jing Bai Na square, a href= "http:// m.pmae.cn/news/index_c.asp" in the east gate, "Huarun" /a "m.pmae.cn/news/index_c.asp". At the end of the year, there were more joy shopping mall, Longgang Vanke Plaza, Shekou Sea World and other commercial projects.

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< p > these projects are located in every area of Shenzhen, especially focusing on the newly emerging a href= "http:// m.pmae.cn/news/index_c.asp" > business circle < /a >.

"Commercial property is changing from a blue ocean to the Red Sea."

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< p > industry analysts believe that Shenzhen's shopping center is everywhere, with the new supply continues to increase in the future, and originally gathered in Futian, Luohu mature shopping center, Shenzhen commercial real estate market competition pressure will be more intense.

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< p > Zhang Xiaoduan said that the increase of supply will inevitably increase the market competition, and the competition in 2014 will become more intense.

In order to cope with pressure and improve crowd agglomeration effect, the proportion of entertainment formats such as entertainment, catering and other experience in shopping centers will be further improved in the future. < /p >

< p > in order to highlight individuality and realize differentiation, the future retail brand collection shops and buyer shops will also gradually increase. In addition, as children gradually become one of the driving forces of family consumption, children's consumption mainly presents a continuous upward trend.

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< p > related links: < /p >

< p > it is understood that the first phase of Wulin's "future business circle" will be launched in women's clothing street, Wulin Road, involving catering, hotel accommodation, shopping, leisure and entertainment, attractions and public services.

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< p > consumers can scan the Wulin business circle's two-dimensional code through Taobao mobile or Alipay wallet, and then enter the gathering page of Wulin business circle.

This converging page, which integrates merchants in Wulin business circle, becomes a virtual "Wulin business circle" on mobile phones, similar to the mirror image, but it also exists.

Consumers can also add "Wulin business circle" in the service window of Alipay wallet, stroll in Wulin in Alipay wallet, and experience the deep integration of virtual and reality.

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< p > it is reported that in the gathering page of "Wulin", many kinds of formats including gourmet, beauty, movie, hotel, business center and brand entity store are gathered. Consumers can click on the cell phone to order meals, book seats, buy movie tickets, book hotels and buy clothes.

In addition, offline store activities will display shop information, star products and discount promotions, both supporting online order and offline shopping.

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< p > convergence page also integrates group buying and membership card functions.

Group buying can connect almost all merchants in Wulin commercial circle.

At the same time, users can also receive business membership cards with the Alipay wallet service window and enjoy a discount.

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