< p > < strong > < a > href= > http:// > m.pmae.cn/news/index_c.asp > department store > /a > cold winter: difficult pformation < /strong > /p >

< p > the first half year performance report of Yintai group released by Yintai group shows "decline in performance", which has become a common label of many stores in Hangzhou. The only positive growth is the discount shop of West Lake Cultural Plaza.

As the largest department store chain in Zhejiang, Yintai has always been regarded as a weathervane in the department store industry. Therefore, people are also worried about whether the department store has been put ahead of time.

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< p > according to professional analysis, the performance decline of the department store industry is mainly due to the development of < a href= "http:// m.pmae.cn/news/index_c.asp" > the development of "/a". For this, Yintai has also made some response, including the establishment of a positive reform strategy such as Yintai network and other platform network stores.

Last March, Yintai also held a press conference to rename the intime department store to Yintai business group. "Going to department stores" showed a strong signal that "traditional retailers will try more to invest in non department stores".

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< p > > < a href= "http://" m.pmae.cn/news/index_c.asp > "Yintai group" < /a > the announcement issued recently shows clearly that: by the influence of the general merchandise industry, Yintai has seen negative growth in all 17 stores. The total sales volume of the first half of this year has increased by 2.5%, compared with the growth rate of 17% in the same period of last year, which has dropped significantly. In addition, the performance of Ningbo Tianyi store, Ningbo Dongmen store, Jinhua Fuhua store, Hangzhou West Lake store and so on has decreased by 10% over the same period last year.

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< p > the same situation also appeared in some other department stores in Hangzhou. All the stores in Europe and Hangzhou have been closed down. The old Hangzhou shop has already heard the news of Hangzhou Tower, but it has not been doing well recently. In the half year report, its revenue in the first half of the year has dropped by 18.6%, and its net profit attributable to the parent company has decreased by 43.64%.

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< p > < strong > > the department stores with heavy financial resources were attacked by /strong. < /p >

Until P today, two years of gold growth in 2010 and 2011 are still relished by the traditional department store industry.

In the two years of gold, about half of the 23 general merchandise listed companies grew by more than 20%.

The magnificent performance has further stimulated the morale of the traditional retail industry. However, just as the traditional department stores are ready to make their best achievements, the wave of electricity Shopping Festival seems to make them smell a little desolate.

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P, the same brand, almost no difference in decoration and discount sales practices are similar. Many people feel this way when they visit traditional department stores.

Now, the bad experience of consumers has become a brutal reality of traditional department stores.

It is not only in Hangzhou, such as Beijing and Shanghai, that the survival of department stores is even more difficult.

Shanghai's famous department stores such as Pacific department store and first department store have been closed down recently.

Moreover, the famous "foreign capital first store" Baisheng group has closed as many as 7 stores in the past two years, and its "closed shop storm" has also spread from Ningbo and other cities to the core cities such as North, Shanghai and Guangzhou.

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Under the multiple plight, P is faced with the confusion of pformation. No pformation is waiting for death, but pformation is not easy.

For this reason, the department stores, including Hangzhou, have entered the adjustment mode. Ali invested in Yintai shares and Yintai shares in rookie logistics, which made people hope for the pformation of department stores.

But then came the news that "Ali investment Yintai only injected a small part of resources", so that people again pinched the sweat: in the past, the heavily loaded department stores now had to look at other people's faces.

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< p > however, Yintai obviously did not give up, and is undergoing rapid pformation and adjustment. From the end of last month, Hangzhou West Lake Yintai entered the decoration mode, intends to pform the commercial complex mode comprehensively, and create Shopping Mall.

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