< p > > a href= "http://? m.pmae.cn/news/index_c.asp" > Anta < /a > sporting goods Co., Ltd. announced the first half results announcement in 2014.

During the reporting period, the company's operating income was 4 billion 120 million yuan, an increase of 22.4% over the same period, and the profit attributable to shareholders was 803 million yuan, an increase of 28.3% over the same period last year.

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< p > its key business data, such as turnover and profit attributable to shareholders, far exceed market expectations. It shows that Anta's successful pformation of retail strategy has made Anta the first enterprise in sporting goods industry to get a positive turnover.

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< p > Anta chairman and CEO < a href= "http:// m.pmae.cn/news/index_c.asp" > Ding Shi Zhong /a said: "sporting goods industry is still facing the uncertainty of product homogenization and fierce competition in the short term.

However, Anta's a href= "http:// m.pmae.cn/news/index_c.asp" > retail strategy < /a > pformation has made good progress, and dealers' faith in Anta brand and products has been enhanced.

Anta has the unique resources of the Chinese Olympic Committee, the Chinese national team, the famous athletes, and the NBA superstar players, plus Anta's innovative technology products. I believe Anta will take the lead in the future.

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< p > related links: < /p >

< p > a lot of traditional brands have a misunderstanding about the electricity supplier, that is, the electricity supplier is a business mode of the brand.

In fact, the electricity supplier is a channel of brand, and is a channel selection problem under the brand development strategy.

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< p > the reason for the rise of electricity providers is the development of Internet technology. The reform originates from the business mode, which stems from the development of consumer culture.

In the long run, a brand must be integrated under the "online and offline" wings.

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< p > La Natsu Bell, senior executive vice president of Hu Gang, said: "in the next 10 years, it will be the golden 10 years of the traditional enterprise's electric business. With its brand operation capability, profound understanding of the industry and strong control of industry and supply chain, relying on its huge resources, it will enter the whole line from both online and offline, and win the initiative of the online business with long established brand competitiveness and hard power of enterprises." < /p >

La Natsu Bell, from a long-term strategic perspective, will optimize the B2C business of the third party platform providers at the same time, and will gradually adjust the strategy and business system based on the existing strengths and business status, and ultimately realize the great pformation from B2C to O2O, establish the long-term competitiveness and development space of the enterprises, and enhance the operational efficiency, scale space and valuation level of the traditional brand enterprises in essence. P

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