< p > after the handover with Tencent WeChat, this year's Wangfujing department stores are upgrading the mobile terminal marketing again.

Recently, Wangfujing department store announced at the supplier conference that it will launch a comprehensive strategic pformation and gradually launch a variety of new mobile terminal services, such as hand-held mobile workstations, exclusive housekeepers, and local interactive services.

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< p > mobile workbench, exclusive housekeeper and local interaction are the latest services of Wangfujing department store.

The mobile workbench is that the Wangfujing department store will provide sales personnel with a href= "http:// m.pmae.cn/news/index_c.asp" > iPad < /a > tablet computers as handheld sales terminals, which not only has the function of stocking, tally, and goods pfer, but also can be used as an online settlement tool. "Before customers try to finish their clothes, they want to settle accounts at the checkout counter, and later customers can pay online through the tablet computers in the sales staff's hands at the door of the fitting room."

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< p > Liu Chunji, director of the Department of electronic commerce of Wangfujing department, said that at the end of this year, Wangfujing's "a href=" http:// "m.pmae.cn/news/index_c.asp" > department store "/a" building and Shuang an emporium will be the first to deploy mobile workbench in Beijing, and the other 32 shopping malls will be gradually promoted.

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< p > exclusive stewardship is the big data application service launched by Wangfujing department store. It will recommend goods and businesses intelligently according to the past consumption records, occupation information and location track in the shopping mall, and the local interaction will expand the extension of the store.

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< p > in addition to the ordinary shelf goods, Wangfujing department store will add special display equipment in the counters to display the past hot products and upcoming new products. "Later on in a clothing store, consumers can buy the costumes all the year round instead of being limited to hundreds of shelves."

Liu Chunji said that the two new services will also be officially unveiled before the end of this year.

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< p > in addition, Wangfujing department store plans to work together with suppliers to build one-stop mobile consumer service.

"People visit the shopping mall but do not mention anything in their hands. All goods purchased will be delivered to the home within 24 hours."

Liu Chunji said that this kind of new service form, which maintains personal shopping experience without losing the convenience and speed of online shopping, may become a reality this year.

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