according to report A young lady who worked in a foreign company, on the popular WeChat public number the other day, saw a preferential information released by OMEGA official exclusive: limited time limit, OMEGA watches ninety percent off. At first, she should have decided that it was a low-level swindle -- in fact, it was so fortunate that she used reason to judge: "who dared to use the two word" official "? Soon, a mobile phone number from Guangdong called her, calling himself a OMEGA China staff, hoping to confirm the information after shipment. She immediately felt suspicious. Dignified How did OMEGA China connect with a mobile phone number in Guangdong? She decisively rejected the other party, and the other party did not hang up the phone with good humor. Subsequently, the reporter asked the two watches brand China staff to verify that the other side categorically said: we never could do such activities! Even Longines and OMEGA have never authorized any network sales.

After reading this news report, I also reminded the Chinese brand clothing network that, before some time, jumei.com, Jingdong and other electronic business platforms exposed the "fake door" incident. In the "fake door" incident, it also directly reflects the supply of luxury goods in China, which has plagued luxury electric providers. According to China's brand clothing, luxury brands such as Hermes, LV (Vuitton), Chanel (Chanel) and other luxury brands in the country have adopted the direct battalion mode in order to implement a strict brand management and control system in. This is a good behavior for consumers, but this system makes it difficult for domestic luxury electronic business platform to make a living.

But what is interesting is that the sales data of Chinese luxury electric business are still growing, and compared with other countries, there seems to be great room for development. Perhaps it is these data that have moved the luxury brands and the decline in store performance. More and more big names are choosing to establish their own official channels to sell their products online.

And there are some brand Even in the electronic business, but the attitude of this topic is still extremely cautious. Daniel Riedo, chief executive of Jaeger Le Coulter (Jaeger-LeCoultre), said: "we opened an e-commerce platform two years ago in the United States. Last year it opened in Europe. It is feasible, but with little reward, it does not play a significant role in the development of brand." Georges Kern, chief executive of IWC IWC, said: "I think IWC's products and customers are not ready to adapt to online sales. Other price or style products may be more suitable for this type of sales. But the products of IWC need to be touched by the eyes. But in 2014, we provided an online service. The most important thing is to set up an online customer service center, which is the most important service that the customers think. "