Back in 2011

British luxury brand Burberry (Burberry) began to downplay the logo pattern in the whole series of products. In March 2013, the creative director Marc Jacobs of the LV fashion show in Paris fashion week announced that LV's (Louis Vuitton) interlaced LV letters and square canvas series will not appear on T stage in the future. In the 2014 autumn and winter Paris Fashion Week show, Chanel (Chanel) also specially fitted every handmade dress with no double C logo and diamond grain handbag, which reflected the trend of luxury market development more and more. In the future, Louis will no longer be the selling point of luxury goods.

If Burberry (Burberry) and LV (Louis Vuitton) are the forerunners of the "go logo" movement, Gucci (Gucci) will bring this movement to a climax.

According to reports, Gucci (Gucci) has no logo products in Japan, accounting for 70%, while sales of logo free leather goods have also increased double digits.

President of Gucci group (Gucci) said, "the era of logo is gone forever. In today's and future brands, we must rely on integrity and value if we want to break through."

according to

Brand clothing network understands that in the luxury leather goods and accessories industry, the trend of "going to Logo" is firstly because the brand is to reduce consumers' aesthetic fatigue and is also the result of mature purchasing behavior.

However, when sales no longer rely too much on Logo, then in the development of brand, it is necessary to rely on the integrity of the brand and the value of the product in order to break the crowd.