The seventeenth China International Clothing and Accessories Fair (CHIC2009) will be unveiled in March 26th at the China International Exhibition Center, Beijing. The exhibition will set up 8 venues and 10 exhibition areas. It will launch "intimate contact" with the audience and elaborate on their charm and charm.

Compared with the past, CHIC2009 is more meaningful: under the background of the global financial crisis, there are still more than 800 clothing brands from 21 countries and regions. The total area of the exhibition is 100 thousand square meters.

Exhibitors will use their own expertise here: who is "heroic"?

Who is fashion?

Who plays the "entertainment card"?

Whose culture is more rhyme?

How do new and old faces compete with each other?

Different highlights, this newspaper announced for you ahead of schedule.

Key words: Men's wear area, the key words: the "big wrist" continues to participate in the exhibition. The exhibition of men's wear, which has always been the focus of attention, is still on the trend this year. According to the organizers, men's formal wear and business clothes exhibition area are dominated by classic men's formal clothes, which are concentrated in the domestic "big name" brand, especially the strength of enterprises and brands that have been exhibiting continuously for many years.

The area is located in the E1 Pavilion, with an exhibition area of 14000 square meters and a total of 41 exhibitors.

The "seven wolves" brand booth has an area of 1000 square meters. The concept of "comprehensive large living hall" will be built in the exhibition site.

"YOUNGOR" brand has been "CHIC" for many years. At this year's exhibition, it will push its hemp products.

During the CHIC period, YOUNGOR will hold a "09 autumn and winter new product release" and hold a press conference on hemp products.

He said YOUNGOR made hemp, from the purpose of fiber industry, to cultivate a core competitiveness.

The development of hemp products, on the one hand, is concerned with environmental protection and health materials, and is in line with the international green trend. On the other hand, it is also developing an independent high-tech product.

After that, YOUNGOR will open 4 large hemp living rooms in Beijing, Shanghai, Hangzhou and Ningbo.

This year's exhibition area has reached 400 square meters. This year, it is also worth 20th anniversary of the "Shanshan". The company's planning department, Mr. Shen, said that in conjunction with this theme, "Shan Shan" will organize the corresponding forum activities in addition to launching 09 new products at the exhibition.

He said that the purpose of this year's exhibition is the same as in previous years, mainly based on the display of brand image.

Since CHIC, the famous brand "Shun Mei", which has continued to participate in the exhibition, has witnessed the gradual development of CHIC and its professionalization. On the CHIC2009, Shun Mei will once again fully display its elegant demeanor.

"Bosideng", a leading enterprise in China's down industry, will not debut this year with its down jacket. It will cooperate with its exclusive store in the UK to promote its men's clothing brand.

Gao Dekang, President of Bosideng, said that CHIC has become the leading edge of the development of industry and the fashion of fashion. Bosteng menswear has begun to cooperate with the United Kingdom and move towards the European market, which is benefited from the CHIC exhibition.

Besides, Meyer and other brands will continue to participate in the exhibition. These brands have been paying close attention to CHIC for many years, and have participated in exhibitions for several years. Even in the context of the financial turmoil, they have shown a stable mentality and excellent quality.

They recognized CHIC as the best platform to publicize and promote the image and highlight the status of the industry.

The key words: "old and new faces" competition, upstream enterprises involved in women's wear exhibition area in W3, W4 Pavilion, exhibition area of about 20 thousand square meters, compared with last year slightly increased.

According to different market positioning, the brand of women's wear exhibition area is divided into mature women's dress, youth dress, lady dress and so on.

The organizers of the organizing committee said that from the current exhibition situation, the CHIC2009 women's wear exhibition area has continued the colorful characteristics of the past, and will be refreshing in a more fashionable style.

According to the introduction, on the CHIC2009, the audience will see many "familiar faces". Most of them have achieved good results in the past CHIC, and this time comes again with expectations.

Shanghai Guan Hong Clothing Co., Ltd. is the second exhibitor, according to the company's brand leader, the company's exhibitors last year's effect is very good.

Therefore, they have booked a booth of 198 square meters on CHIC2009, which is intended to expand brand awareness, enhance brand image, and channel investment.

The "Purple gate" from Shanghai was re launched after exhibiting in 2007, and its new product was co operated with the new designer in its 200 square meter booth.

Dongguan Cheng Xiao Garments Co., Ltd. is also two degrees Mei Kai.

After participating in the exhibition last year, they thought the exhibition was doing well.

The relevant person in charge said that the purpose of their participation in CHIC2009 is to promote investment and brand promotion simultaneously.

In the exhibitors' brand in the women's wear exhibition area, besides some excellent women's clothing brands with long brand history and strong market appeal, there are still some appearances in CHIC for the first time, and their strength can not be underestimated.

For the first time, he participated in CHIC's "mercy rain" brand, with a booth area of 290 square meters, and its enterprise is an integrated company with clothing, household, jewelry and other categories of commodities.

Guangzhou Ming Yu Fashion Design Co., Ltd. is also the first time to participate in the exhibition.

In the past year, its business development has not only been unaffected by the financial crisis, but also achieved good results.

Affected by the financial crisis, some industrial chain upstream enterprises have accelerated the pformation and upgrading.

To infiltrate downstream of the industrial chain has become a new trend for some textile enterprises to survive and develop.

"Rainbow Village" is a typical example of this aspect.

Zhejiang rainbow printing and dyeing Co., Ltd. is a well-known enterprise in the fabric industry. With the pformation of similar enterprises, "Rainbow Village" has also made full use of its fabric advantages and launched the "IN Q" brand. The brand official said that "Rainbow Village" raised the fabric design level to the costume design level, in order to create a brand end product.

What is worth mentioning is that this CHIC will introduce the concept of "big women's clothing", so the division boundaries of the category are not clear. Cashmere clothing will be covered in the ladies' wear hall, and will be displayed in the form of cashmere special area.

The head of the organizing committee said that this is also the trend of the times. In the past two years, the fashion trend of cashmere clothing is becoming more and more obvious.

In order to make up for the lack of fashion in traditional cashmere clothing, many cashmere enterprises have developed fashionable products such as accessories.

E2: the international brand "grab the mirror" E2 Pavilion is the "base camp" of the leisure exhibition area of this exhibition. Its area is about 12 thousand square meters.

According to different products, exhibitors are classified into fashion, leisure, fashion sports, denim, street wear and other categories.

It is understood that more than 60 brands including CABBEEN, Mark Ed Faye, and Wei Peng have met with the audience at the exhibition.

It is worth mentioning that this year, the exhibition area has changed a lot of the past processing brands, and most of them appear to be more active and well known brands in the market.

After a few years of dormancy, some brands, once again "war" exhibition, give the audience a fresh look.

Mark Ed Faye, who had been silent for several years at the CHIC exhibition, has made a comeback this year, bringing a "creativity" - bringing the famous French Art Center of Pompidou to the exhibition site.

It is reported that the art center is a representative of modern European art, and is famous for its fashionable and anti traditional architectural features, that is, the exposed steel structure and piping.

The purpose of Mark Ed Faye's move is to publicize the concept of environmental protection in various directions through the platform of fashion and art.

Similarly, the "Wei Peng" cowboy who has left the CHIC stage for three years has brought a good return to the audience.

Its nearly 200 square meters of booths are led by the theme of "Wei Peng Wang return", which is used for creative design, focusing on the three years of the brand's internal achievements: the pformation and innovation of the three major projects of product, brand and marketing.

In the leisure exhibition area, there are still some brands that continue to make use of the CHIC platform for better development.

CABBEEN has always adhered to the personalized route. This year, it still adheres to the concept of "subverting fashion and subverting fashion" and displaying 09/10 new products in autumn and winter.

After the exhibition last year, the "Sai Dan" brand of Wan Jia Mei Knitting Co., Ltd. is making further efforts.

The brand originally made sweaters, made OEM processing for domestic brands, accumulated funds in the past two years, and then set foot in the domestic brands.

This is also a successful pformation of the brand.

As the largest exhibitor in the leisure exhibition area, the five-star apple of Ningbo Apple Five Star Investment Limited will display itself to the greatest extent in 700 square meters.

As a part of leisure exhibition area, international brands should not be ignored.

The brand of the French rooster, the WRC brand of the United Kingdom, the brand PLAY BOY and SUPER MAN from the United States will debut.

For Korean ASK brand, this will bring children's clothing.

According to the relevant person in charge of the brand, children's clothing will not enter the special children's wear exhibition area, but will be exhibited along with casual wear.

At the same time, the brand's children's clothing is the first time to enter the Chinese market, and it is also the first time to appear at the CHIC exhibition.

In addition, the "ASK" exhibited more leisure design elements, such as Disney designs.

The key words: "luxury", "luxury", "cluster", the exhibition area of the cluster group is about 7500 square meters, and the exhibition brand is 45. This is the leather / fur exhibition area in the E3 Pavilion.

Generally speaking, the domestic leather fur industry cluster is still the main body of the exhibition area.

Reporters learned from the organizers of the China clothing association that this year's exhibitors have diversified brands, representing the market business atmosphere of fur industry.

Copenhagen fur auction house entered CHIC for the first time.

It is understood that the auction house is one of the four largest fur auction houses in the world. It is also a world-renowned professional supplier of raw materials. Its products mainly take the luxury line.

This exhibition fully shows its importance to China's huge market, and this is the first time that luxury goods companies have appeared on the leather platform of CHIC.

Following the 798 show in Beijing last August, the high fashion fur brand "Hongkong first lady" continued its brand line idea and entered the high-end market.

The Hong Kong capital company, which is based on the brand, is taking the fur luxury route in China. The CHIC is to further expand the northern market.

According to the introduction, the brand's booth area is about 300 square meters.

In the leather fur exhibition area, exhibitors of industrial clusters are still the highlight of the exhibition area.

As the main exhibitors, Zhejiang Haining, Hebei Xinji, Hebei Suning, Zhejiang Tongxiang four industrial clusters collective appearance of the exhibition area.

The key words of creative design area: brand innovation, creativity docking market, under the inspiration of "innovation" theme, CHIC2009 will focus on the two words of "creativity".

After drawing on the successful experience of "fashion and creative space" held in Shanghai for two consecutive years, the organizers set up the "creative design area" for the first time in this year's exhibition on the basis of the original "designer Gallery" and combined with the idea of "cultural creativity and brand value". The aim is to advocate brand innovation, introduce all kinds of fashion elements, and serve the creativity and innovation needs of brand enterprises.

The exhibition area is located in the W2 Pavilion, with an area of 3000 square meters, involving 24 enterprises, involving 40 designers, including famous fashion institutions, colleges, design studios, fashion media, etc.

For the participants, CHIC2009's "creative design area" will be an opportunity to demonstrate its outstanding design ability in the most influential and professional fashion fairs in Asia.

Shanghai Jerry Fashion Co., Ltd. is one of the enterprises in the "creative design area". The company's general manager and design director, Shi Jie, said that the company has set up a 108 square meter exhibition area in the "creative design area" and has a 144 square meter exhibition area in another exhibition hall.

He said that the establishment of the "creative design area" by the organizing committee is a pioneering work, which is conducive to the docking of creativity and market.

Whether design studio, designer or brand enterprise, "creative design area" is a mutual discovery platform. Its establishment has far-reaching significance for the entire garment industry and industrial chain.

The "ID designer brand integration store" from the world trade center in Shanghai, on this year's CHIC, has appeared in the "creative design area" with a large lineup of 16 designers and 410 square meters booth area. Its design team includes a number of famous designers such as Wu Xuekai, Yang Liu Chun, Chen Wen, Xu Xubing, Li Xiao and an bin.

The company's responsible person said that the industry has been making great changes in the concept of "creativity" in recent years, and this time they have organized designers to participate in the "creative" concept.