September 11th news, from BELLE International's electricity supplier platform Shopping mall This month, the company will launch a series of high-end sports shoes with its own brand, which will subvert the price system of existing sports shoes in the market.

It is reported that as the largest fashion business in China, excellent purchase launched its own brand sports shoes project in the first half of this year, and has now come to the end. It is expected that the whole network will be on sale in late September.

As an e-commerce website of BELLE international, the excellent shopping mall was launched in July 2011. Its initial name is excellent buy online shoe city, which mainly sells men's shoes and sports shoes and clothing products. In 2013 became the largest footwear in China. Online retailers 。 In the same year, the company changed its name to the best buy Fashion Mall. Its website is positioned as a fashionable shoe clothing online shopping platform, and has quickly become the largest fashion B2C in China.

As a hot fast fashion brand INNET, it was founded in Hongkong in 2004. It was the main female market in the past. This year, the excellent shopping mall has strengthened the INNET brand and launched more shoes for online shopping. At the same time, excellent purchase also launched the INNET sports shoes project in the first half year.

It is learnt that in order to create subversive sports shoes, excellent purchase from international well-known sports companies to dig a number of senior designers, and with the domestic long-term production of international famous sports brand sports shoes factory cooperation, after half a year's design, research and development, testing, launched two series, 25 sports shoes goods, goods not only in the process and quality is not inferior to the international top sports brand, the price is more subversive.

As the main brand of the series of sneakers launched by excellent purchase, INNET cloud series air cushion shoes, the excellent purchase has been used in the industry, and it is also the highest specification "INNET MAX" all palm air cushion technology. The technology has the most powerful cushioning technology, which can reduce the impact of the knees and bare joints in sports, and increase the power of bounce. At the same time, its original AIR-STENT air cushion support technology makes the air cushion better protected.

It is understood that the INNET cloud series Air cushion shoes In the design, after thousands of people try on, hundreds of fine-tuning, launched a perfect fitting Asian foot type wide last type, so that the height of the instep increased, circumference increased, wearing more comfortable and comfortable.

At present, excellent purchase is being carried out for the final debugging and testing of INNET sneakers. It is expected that the products will be sold in the middle of September, and will be sold in the late September. Regarding commodity prices and listing activities, the best purchase will be announced later, but the price will be subversive.