review

Sports, Lining (Lining store), PEAK, noble bird (expensive bird store), XTEP (XTEP store) international and China trend six sports brands in the first half of 2014, the results show that Anta has a net profit of 803 million yuan, 28.3% ahead of the high growth.

Lining's performance report after losing the national gymnastics team showed that in the first half of the year, the income reached 3 billion 137 million yuan, an increase of 8% over the same period last year, and the loss of the company's equity holders was 586 million yuan.

Inventory crisis is still a serious drag on Lining's performance.

according to

In the 6 mainland sporting goods companies listed on the Hong Kong stock exchange, 3 indicators of Anta, PEAK and PEAK have all been "positive". The net profit of Lining, XTEP's revenue and China's trend has also begun to grow. These data jointly prove that the domestic sports brand market recovery has become a consensus.

The industry said, "two years of" Guan Dian Chao "gradually came to an end. Some sports brand clothing stores returned to the rising track.

But the more clear the recovery is, the more worrying it is for the Li Ning Co to be in a terrible state.

As a former industry "boss", Li Ning Co has undergone many changes in recent 3 years, such as "blood exchange" and "channel revival plan" and so on. However, it still returns to a deteriorating performance report with a huge loss of 586 million yuan.

In this regard,

The company said: "the company is now pforming from the traditional wholesale mode to a retail oriented mode, and has achieved some success in the new products, especially since the second half of 2013, and its core sports category performance has continued to increase from the first half of this year.

If the pformation is successful, the business will improve. "

Market analysts, however, are generally pessimistic.

This is not a pity. As a former gymnast prince, Lining is gradually getting old. Can he lead his own brand to recover his past glory?