Everyone in the market is trying to cut costs and make their budget more cost-effective. It's not easy to find this way, but sometimes the answer is in front of you.

1, look for opportunities in adversity.

Inertia, complacency and overconfidence are the devil in the heart. They waste your money, and you have to get rid of them. In addition, forecasting the economic outlook is a start for you to save budget costs.

Quite a lot market People ignore the signals of demographic, technological and regulatory changes. This led to their failure to make use of the opportunity of industrial adjustment to carry out forward-looking innovation, thereby losing their excellent opportunities for self-development.

Turn adversity into the motivation and interest of your work. The key to such a transformation is to take challenges as opportunities (half a full cup) and encourage innovation with the limitations (the need is the mother of invention).

2, spend money to do great things.

It is the second nature of man to get enough resources in a resource deficient society. But this is not the case.

You don't need millions of dollars in budget. In fact, most of the successful people in the marketing industry are those who can spend a lot of money on major events. They apply the principle of frugality to every activity. They are more inclined to work for efficient organizations. I mean they are quite cost conscious in product design, production, sales and after-sales service.

Their frugality is not only reflected in the use of capital and natural resources, but also always reduces their time and energy to the greatest extent. expenditure 。 They are willing to work with others in order to save resources, time and money.

Try to reuse and combine existing resources rather than recreating new ones.

3, flexible thinking and action.

Try crossing the road in Mumbai, India. Only when your thoughts and actions are very flexible can you successfully reach the opposite side of the road. When you hold the steering wheel, the fantasy traffic regulations (highway rules) can act as the savior to help you cross the road, which is totally meaningless. Yes, linear thinking can not help us at all times. This is also true in the field of marketing.

Brand owners and their leaders in western countries often make black and white judgments, which make them have a prediction of the law of things development. For example, opponents are bad and cohorts are good; rules are bad for business and trade protection is advantageous; although some brand holders want to play a good role in corporate social responsibility advocacy, they worry about the cost of doing good deeds.

Deeply rooted two yuan thinking It will prevent brand owners from adjusting the priority level of the program, and this process can generate creativity, stimulate innovation and generate cost-effective marketing solutions. The sheer diversity, volatility and unpredictability of global market demand require us to act according to circumstances. Lack of flexibility can lead to failure and waste of resources.

We must break the rules and think flexibly. We should have rich experience and be able to improvise.

4, simplify and simplify.

In a rapidly developing society, complex things will discourage consumers. Complex and lengthy exchanges are exhausting and easily distracted. In western countries, we are addicted to making things bigger and brighter, and we believe in the power of technology. But the world after 2013 is not what we thought it was.

Consumers are turning to a simpler and more meaningful life. If brand owners can cater to the consumer's attitude towards life, values, beliefs, cognitive styles and behavior patterns will benefit from the medium and long term.

5, use relationship network

Become a member of the society, be yourself, be a frank person, be a good listener, be a person who can deal with problems, and build trust with like-minded people in the social network. The quickest way to achieve this state is through the Internet.

6, avoid relying on external institutions.

The most effective way is not to focus on the cost of paying attention, but to pay close attention to the results you get. Sharing experience of success and failure. Through these three ways of recycling, experience accumulation, in the long run, you will save a lot of money. The relevant organizations will not provide you with no utility strategy, nor will you make a big hole in the budget. Learn according to your needs.

7. Spend as little as possible.

Suppose you want to buy a new car or use a car, but you have never entered the automobile exhibition hall, you may encounter a very persuasive car guide, the salesperson will try to motivate your mood, and sell that the car is tailored for you. At this time, you will find that the consumption plan you had previously envisaged is completely left behind.