From OEM OEM to its ODM with design and technical capability, what is the most lacking for Chinese clothing enterprises? "From OEM yesterday at the Dalian fair" Transformation ODM: how to start the clothing business, "said genevieveflaven, a co founder and general manager of the ESSEC business school and style-visionasia in France.

Genevieveflaven said, Past times The 20 year is the golden age of China's garment enterprises OEM, but now it has to be changed. The market demand in Europe and the United States is not as good as in those years, and the Chinese market is attracting more and more attention. In order to stand out in the fierce competition of China's clothing market, we need innovation and brand. This is exactly the challenge that Chinese garment enterprises are facing at present. OEM only needs to produce according to order processing, but ODM needs enterprises to have their own design and creation.

she think When imitating can not support the profits of garment enterprises, we need to consider how to produce interesting and innovative products to win customers. This means that Chinese clothing enterprises need a large number of marketing and designer talents, and there are not enough designers in China. It is an urgent problem for China's garment industry to conduct all-round training of fashion designers.