Recently, XTEP group's brand XTEP children's new logo has been officially released to the public. At the same time, XTEP children's efforts to create "X dream general mobilization" animated film has also been stunning appearance. The newly released XTEP children LOGO to animation works, from creativity to script, Kung Fu animation president and designer Li Zhu Jun led his elite team to ponder over nearly a hundred days and nights, after decades of self denial and remodeling, XTEP children's dream wings are finally unfolding. At present, XTEP children's new logo has been tested, and has been gradually applied to the actual promotion.

XTEP children's new logo is: a pair of plump wings, cross each other, full of child interest and wings to fly, concise and not simple. The infinitely possible element of "X" is perfectly preserved, and the gesture of flying wings represents the "non" general feeling of children. Ding Shuibo, chairman and chief executive officer of XTEP, said: "the most important brand in the world is the brand symbol, which makes the brand unique. In addition, for the promotion of the new standard, especially in the use of shoes and clothing products, Li Zhubing made further deduction, so that the brand characteristics of the product have continuity, relieved the concerns of the enterprise. This is the brand-new XTEP children's new LOGO I want. In addition, the formal opening of the new LOGO also represents the adjustment in brand strategy, and the brand positioning will be clearer, which will help the enterprise to create a strong brand of China's children's industry.

It is reported that XTEP children have officially launched the animation marketing strategy, preparing for the animated cartoon "X dream general mobilization". The 104 episode of X's dream collection is 14 minutes per episode. XTEP children related sources revealed that the cartoon tells the story of the hero, arth and the small step, who composed the dream vitality team, and encountered the big monster "nightmare" prank in the dream space. Ding Shuibo, chairman of XTEP, expressed the hope that through the animation marketing strategy, the soft implant of "XTEP children" brand will enhance the love and identity of XTEP's potential customers (3-12 year olds who love cartoon), and then promote the sales of shoes and clothing industry. At the same time, develop a series of derivative products, and build a XTEP children's whole industry chain mode effectively.