Not long ago

On the theme of "innovation and win win" in the eighth leather forum, experts from the mobile Internet, luxury goods and leather industry focus on the development of leather industry from macro and micro perspectives around the topics of economic operation, Internet marketing, luxury management and global issues of leather making.

They agreed that the global leather industry is facing tremendous pressure under the environment of weak economic recovery and continuous downturn in consumer market this year. In adversity, mode innovation should become a common choice of enterprises. If enterprises want to occupy the commanding heights in future market competition, innovation alone is the magic weapon.

It is reported that in 1~6 months of this year, the sales volume of China's leather industry above Designated Size reached 587 billion 380 million yuan, up 10.4% from the same period last year, and the growth rate dropped 0.7 percentage points. The total profit of the whole industry was 36 billion 890 million yuan, an increase of 19.2% over the same period last year, and the growth rate was accelerated by 7.6 percentage points.

According to customs statistics, 1~6 months, China's leather industry above Designated Size exports $39 billion 720 million, an increase of 5.7% over the same period, and the growth rate dropped 6.6 percentage points.

Ye Xiangju, Deputy Secretary General of Leather Association, concluded in this forum that China's leather industry will show steady growth and low operation this year, and the economic operation is facing greater downward pressure. It is estimated that the annual sales revenue growth will be around 10%, and exports will show a single digit growth.

Robert Bauer Pearson, Secretary General of the international leather tanning Committee, believes that at present, the global leather industry is facing the challenges of sustainable development and industry image building.

The sustainable development of leather industry is mainly related to the supply of raw materials, price fluctuations, regulation and customer demand.

Among them, the pressure from raw materials is mainly due to trade restrictions. Many countries have introduced various restrictions on export products. In terms of regulation, environmental control is particularly prominent. All countries have strengthened supervision on tanning wastewater, solid waste and exhaust emissions. From customers' perspective, buyers are becoming more concentrated and purchasing power is becoming stronger.

Some large brand customers, such as auto industry customers, put forward higher requirements, requiring materials to be traceable and environmental footprint to be found.

In June this year, the international tannery Committee, the European Union tanning Manufacturers Association and the global leather Coordinating Committee jointly launched a pilot study on the European Union, aiming at compiling a manual for measuring the environmental footprint of leather products.

The cooperation will end in December 2016.

By then, it will hopefully resolve many of the challenges faced by the leather industry.

Bauer Pearson suggested that tannery enterprises should respond positively to challenges and start research and development of leather substitute materials through technological innovation. More importantly, it is necessary to tell consumers the authenticity of materials and how many of them are genuine leather.

Luo Xuxiang, general manager of mobile internet marketing management and Shanghai Si Rong consulting company, said that the development of electricity business in China has been very fast in recent years, and the next few years will be the era of mobile Internet and big data.

Big data plus mobile Internet, plus cloud computing, will change everyone's lifestyle.

He suggested that leather industry seek innovation from channel, team, brand and management system.

For example, in the aspect of team, the former enterprise team has strong marketing ability or advertising public relations ability, can do a lot of things, but now the overall performance has declined.

Now many emerging enterprises are not management to control the whole business, but management to coordinate the whole business, outsource marketing, operation, production and so on. Outsourcing makes the overall quality relatively high.

Therefore, the key lies in whether a breakthrough can be achieved at a certain point.

For example, hammer mobile phones and millet mobile phones do well in marketing and brand, and the rest are outsourced, so as to get the best resources. In brand innovation, we should pay attention to user experience, which is also the key to the development of brands to win the market, and those brands that are gradually fading are focused on channels and scale.

Fu Yu, deputy director of the Cheung Kei luxury Research Center, University of International Business and Economics, believes that the core concept of luxury brands is to pay close attention to the operation of retail outlets, including product strategies, such as independent product design and marketing, luxurious store design and merchandising, performance of stores and employees, and special attention given to customers.

The leather industry should draw lessons from the successful cases such as Messi's department store and all channel marketing, and make 3 strategies for the future development of the brand from the perspective of comprehensive innovation: first, practice O2O, achieve unified management of members, information, services and resources through online and offline, and provide customers with a full channel integration service experience; two, restructure the supply chain, optimize supply chain through zero supply synergy, and change the mode of cooperation with retailers; three, change the service function of the entity store and improve the customer's experience.