It is reported that the clothing industry has been in stock crisis since 2012, which is the pain of domestic garment enterprises in the past two years. Moreover, because of the sluggish demand, the garment industry's extensive and extensive extension mode has been seriously challenged.

According to the insiders, the demand for the terminal market is low and the supply continues to increase, making the inventory of the clothing industry high. To a large extent, Stock The crisis stems from the poor supply chain management, the establishment of supply chain collaboration, and the opening of data to dealers, so as to reduce inventory costs or solve the problem.

In the three quarter of 2014, 43 textile and garment industry listed companies announced the results announcement in the first three quarters of 2014, including 6 companies pre reduction, 7 companies slightly reduced, 2 companies first loss and 4 companies continued losses. Specifically, Busen shares and Hinur are the first enterprises to lose, Xinlong holdings, German cotton shares, Thailand shares and Victor essence are continued losses enterprises.

In order to digest excessive inventory and increase sales, some textile and clothing enterprises and home textile enterprises began to sell goods. Industry insiders say the big sale of goods Promotion The effect is limited. In the future, textile and garment enterprises should strengthen the management and attention of the main industry, devote more efforts to study new phenomena and problems that arise in the industry, and provide corresponding funds and team strength to solve them in time.

In addition, the increase of inventory and turnover days has become a common problem in the entire textile and garment industry. Most textile and garment enterprises are also reducing the scale of purchase, and implementing the strategy of product sales to cope with high inventory. According to the Convention, the inventory of a commodity is about 30% of the shop's volume. This will not lead to greater cost pressure, nor will there be a shortage of supply when the product is sold well. Enterprises can use the electronic commerce channel to clear up the warehouse during the season change, or to the two sale of outlets.

By the end of June 30th, Anta and 361 degrees were the best days in terms of average inventory turnover days, both of which were 59 days. XTEP and PEAK are 94 and 87 days respectively. The best performance of average trade receivables revolving days is Anta, which is 78 days. The worst is 361 degrees, up to 165 days. In addition, PEAK 123 days, XTEP 96 days. In terms of cash stock, Anta ranked 4 billion 400 million at the top of the list. XTEP, PEAK and 361 degrees were 3 billion yuan, 2 billion yuan and 1 billion 760 million yuan respectively.

However, in the actual operation, because of the different information asymmetry and profit distribution between suppliers and franchisees, inventory control problems often arise. In this regard, Wang Xueping, general manager of Shanshan children's clothing, said: "if the supplier brand is very well-known, then the stock pressure will be spanferred to the franchisee here, and the franchisee should digest its inventory by itself. If suppliers have strong dependence on franchisees, suppliers must digest their inventory by themselves. But sometimes the information asymmetry between the two sides, the proportion of inventory and sales can not be properly controlled.

Since the beginning of this year, in order to digest high inventory, some textile clothing and home textile enterprises have begun to sell goods. Vico home textiles, YOUNGOR, Taiping bird, Shan Shan children's wear, and Bo Yang home textile have all launched a sale activity.

In this regard, Chen Guoqiang, vice president of the China clothing association and director of the China Textile and Garment Industry Economic Research Institute, said: "textile and garment enterprises have attracted too many temptations in the past few years, and have participated in many new industries that are not good at it, resulting in a decline in the main business of the company. In the future, textile and garment enterprises should strengthen their efforts. Main business We should devote more efforts to study new phenomena and problems that arise in the industry, and provide corresponding funds and team strength to solve them in time. Do not rely on clearance sale to handle inventory. "