October 15th, it is understood that sports brand

We will launch the new products in the fourth quarter of 2014 in Tmall flagship store during the double 11 period, and expose and publicize the products in advance through pre-sale.

It is reported that the overall level and quality of Kappa participating in the double 11 major commodities promotion this year has been greatly improved compared with previous years.

Kappa this year, 11 of the stock is mainly made up of new products and customized electricity suppliers in the Q4 quarter of 2014.

After several years of development, Kappa's e-commerce business has been out of the inventory mode.

Reporters learned that Kappa will be in this year.

During the launch of "bright goods."

Song Li, director of Kappa business, pointed out that Kappa's products have gone through the fashion movement route before, and now they are changing to the fashion trend line, so they will launch more tasty and stylish products.

Song Li said that strengthening users' recognition of brands is an important goal of participating in the double 11 activities this year. Therefore, Kappa will highlight the brand concept from the aspects of products and marketing during the warm-up and promotion period.

In addition, kappa's self built logistics will usher in the first large scale during the double 11 period.

The test.

It is reported that in March of this year, kappa e-commerce business self built warehousing began to put into operation.

Prior to that, Kappa has been responsible for warehousing and logistics by third party companies, and the separation of e-commerce warehouses and group warehouses.

Now, after building warehousing and logistics, the warehousing and logistics of Kappa business will cooperate with group warehousing and logistics to achieve more efficient distribution and circulation of goods.

Song Li introduced this year, the double 11Kappa group has given greater support in warehousing, logistics, promotion and publicity.

Offline retail business will also gradually open up online and launch O2O projects.

"But this year's double 11 period, whether the offline shops will participate in the big promotion activities and how to participate in it is still uncertain."

"O2O is the most important direction for us to launch in 2015. Now we have started thinking and layout."

Song Li pointed out that although the O2O mode of Kappa is not very clear now, it also faces difficulties such as interest distribution, but O2O will definitely be the direction of future development.