Recently, according to Dangdang CEO Li Guoqing revealed that Dangdang has completed its preliminary visit to Inner Mongolia and decided to raise sheep in the enclosure. In the future, it will invest 200 million yuan to build an open platform for cashmere online. In addition, private brand "Dangdang cashmere" will also be launched.

The good and bad combination of cashmere products has always been a malpractice in the cashmere industry. Li Guoqing pointed out that Dangdang decided to raise sheep in the area and go deep into the upstream industry chain after conducting a field inspection of the cashmere base in Inner Mongolia.

Deng Yifei, general manager of Dangdang garment department, said Dangdang has reached strategic cooperation with Inner Mongolia Hohhot cashmere Association. In the future, it will invest 200 million yuan to build an open platform for cashmere online, and will spend 100 million yuan to establish sheep breeding base in Inner Mongolia. Dangdang will introduce a variety of services in the category of cashmere products, such as C2B personalized customization, seasonal flash purchase, lifelong free maintenance, and trade in replacement, and at the same time, it is also launching its own brand. Dangdang Cashmere.

In terms of the quality of cashmere products, Dangdang set up a higher entry threshold to recruit only 50~70 domestic cashmere brands or luxury manufacturers, including top producers such as Chloe and Burberry, and also cooperate with the national authority testing agency Beijing fur inspection center. Testing 。