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The Slogan "Victoria S Secret" "Perfect Figure" Was Bombarded.

2014/11/3 11:26:00 101

VitoriaAdvertising LanguageBombardment

It is reported that the Victoria's Secret, the famous underwear brand of the United States, has launched a strong protest and petition for the new product's slogan "The perfect body" in Vitoria.

At present, the petition has obtained nearly two thousand signatures and is socializing.

website

"Twitter" aroused strong repercussions.

  


In recent days, the secret of Vitoria has launched the slogan of "perfect body" for the launch of the brand's new season underwear in the posters with three hot models.

The slogan caused a strong negative response, and the petitioner asked the brand to withdraw such irresponsible slogans and apologize for it.

Petition

activity

Initiated by 3 British students, they saw the slogan of the brand when they went shopping, and launched a protest.

They wrote in the petition: "women's lives are filled with slogans like slogans every day. These slogans set up a narrow standard of judgement for women's bodies, making women less confident in their figure, so that women can spend money on their products to make themselves happier and more beautiful.

It is irresponsible and harmful to make women feel ashamed of their bodies. These advertisements encourage health problems such as eating disorders. "

The petition was widely supported, and many people responded that the image of the female body conveyed by the advertisement was unrealistic and difficult to achieve.

A former employee of the brand said, "at first, the idea of brand Vitoria's Secret establishment is to make women feel better and have more confidence in themselves, and the marketing team of the company obviously forgot this intention."

Topshop was attacked by local women for hiring extremely thin models.

It is reported that Britain is famous.

Latest fashion

Brand Topshop has been criticized for recruiting thin skinned models, while Topshop regards their models as normal.

What's going on here? Let's take a look at the following report.

  


Topshop has been attacked by anorexia charities for their slender models in their fashion show, which is regarded as a disrespect for others. Some critics also think that Topshop should allow the models to be diversified so that they can meet the needs of all kinds of British women and are more conducive to opening the market.

In the UK, many women realize that the way Topshop models are employed is wrong. They believe that only a small number of healthy women are similar in shape to models, while most women do not meet the standards of models. Therefore, it is very necessary to build different models of women's clothing in line with different shapes.


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