(1) quote a moving example.

Let customers personally feel Try to make customers see, touch and use your products as much as possible. You can use some moving examples to enhance your product's appeal and persuasion. Examples such as newspapers and TV reports can be interspersed in your presentation notes. For example, the salesperson of water purifier can quote the newspaper to report the situation of water pollution in a certain place; the business of insurance can give many examples to let customers feel empathy.

　　 (2) let the customer understand.

We must use the words that the customer can understand in the presentation. Avoid using too many "proper nouns", otherwise customers can not fully understand what you want to express, because too many technical nouns will make customers feel too complicated and inconvenient to use.

　　 (3) let customers participate in

When doing the merchandising, we should not only explain the knowledge of the goods to the customers, but also show the samples to him. We should encourage customers to participate in the touch products, try the commodities, and fully mobilize the various senses of the customers to achieve the purpose of stimulating their desire to buy.

If customers want to buy a garment, make sure that they touch it with their hands, feel the fabric of their clothes, look at the work of the garment carefully, then encourage the customer to wear it and watch the effect before the fitting mirror. The more customers are involved, the more likely they will be able to achieve the transaction.

　　 (4) understanding customer Concerns

Understand the customer's concerns and prove that you can satisfy him. For example, the same car buys different reasons for each buyer, but the result is the purchase of the car. Some are bought because of the good safety of the car, some are bought by driving comfortably, and some are bought because of the shape of the car that represents his style. Therefore, to grasp the key points of customer care and to demand carefully to prove that you can fully satisfy him is the key to the presentation.

Commodity display is the most important part of sales appeal. No other activities can deepen the impression of customers. Therefore, the salesperson should welcome the presence of customers with a pious attitude and enthusiasm.