Because she did not understand the market, Ms. Meng felt that she was not sure about her purchase, so she wanted to choose a brand with training and management system. She would like to invite experienced people to talk about how to choose brands, when to enter the market, and the pros and cons of risks.

　　 Experience answer

To this end, the reporter interviewed Song Weili, a hotline consultant for fortune hotline. She said that the best time to join the clothing franchised brand is "new product launch", which is suitable for entering the market in autumn.

"Clothing franchised brands will hold two new product launches every spring, summer, autumn and winter, usually referring to the order meeting. This is the best time to join. In the new product launch conference, we should focus on whether the brand new product style is consistent with the brand consistent style, and whether the price system meets the local consumption level. Song Weili said.

Before deciding to join, investors can also conduct on-site "research" at the press conference. According to the number of existing franchisees, they can judge the current market size of the brand, understand the customer's evaluation of the brand, and better find a similar or similar franchisee communication with their own region. Generally speaking, the conditions for joining mature brands are relatively high. And some new brands have a short market entry time, which is relatively low in terms of opening the market quickly, and policies are flexible. Investors should choose and negotiate with them as appropriate.

There are several points to be noted in the franchise contract:

The area and duration of the A. operation and the regional restrictions determine whether the operation is exclusive or multiple in the designated area.

B. franchise costs, including franchise fees, deposits and so on. Is the membership fee a one-time payment or a yearly payment? What fees can be refunded and which can not be returned?

The price of C. is usually calculated at retail price by the corresponding discount rate, that is, discount; whether the return rate is refund or replacement, is it for the same goods, or can it be freely exchanged? There should be a definite agreement.

D. sales tasks, according to their own ability to estimate whether they can achieve the desired goal; finally, we should seriously analyze the conditions for termination of the contract and avoid the terms of the overlord.

　　 Risk warning

Because the threshold of clothing store is relatively low, no professional skills are needed, so long as there is capital, it can enter, so the investors who join the clothing monopoly are more and the competition is fierce.

"If you pay attention, you will find that the survival of the clothing store is not very easy. Almost every week there are some clothing stores being transferred and closed. At the same time, there are many new clothing stores open, and the survival of the fittest in the market is very fast." People in the industry say that joining the clothing franchise brand is simpler for inexperienced entrepreneurs. It is easier to operate from headquarters selection, store decoration and layout, training to shop assistants and promotion methods.

"Generally speaking, it is more suitable to enter the clothing industry at the end of summer, and directly enter the autumn products. After familiarity, they begin to enter the winter, and the probability of backlog is low." Song Weili said.