In western countries, site selection is regarded as one of the three major resources needed before opening up, because the location of a specific location determines that the chain store can attract limited distance or the number of potential customers in the region, which determines the level of sales receipts of chain store stores, thus reflecting the value of the location as a resource.

The importance of choosing clothing stores is mainly manifested in the following aspects.

(1) the choice of clothing store location is a large and long-term investment, which is related to the future development of enterprises.

The store location of chain clothing stores is related to the development prospects of enterprises regardless of whether they are leased or long-term investments.

Once confirmed, a large amount of capital is needed.

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When the external environment changes, the business elements such as non insurer, money and material can be adjusted accordingly because of its long-term and fixed characteristics.

(2) the shop site is

The important basis for determining business objectives and formulating business strategies is that different regions have different social environment, population status, geographical environment, traffic conditions, municipal planning and other characteristics, which restrict the source and characteristics of customers in their respective areas and the choice of chain stores for commodities, prices and sales activities.

(3) whether the location of the store is suitable is an important factor that affects the economic efficiency of chain stores.

The proper location of an enterprise means that it has the advantage of "geographical advantage".

In the same industry stores, if the scale is the same, the commodity composition and the service level are basically the same, good shops will surely enjoy better economic benefits.

(4)

We should adhere to the principle of "convenient customers" so as to save customers' purchase time and meet the needs of customers. Otherwise, they will lose the trust and support of customers, and enterprises will lose the foundation of their existence.

So, what conditions should a chain store have in location? Generally speaking, the following three conditions and three elements should be indispensable.