First of all, we must realize that promotion is not just a simple discount and price reduction. It needs a scientific and efficient promotion system support.

This system takes into account not only the strategic and tactical problems of competing brands, but also the need to gradually build up consumer preferences through the promotion of information and communication with consumers.

With the concern and understanding, and then maintain the brand, promote brand marketing, truly promote sales to become an independent system tool, and marketing services.

A message comes from

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The so-called promotion positioning refers to the promotion and promotion of the promotion system. All promotional forms and promotional combinations tell consumers a unified message and make the information relative to the core value of the brand, thus promoting consumers' understanding of and understanding of the brand while enjoying the benefits of the promotion, thereby promoting brand building, enhancing brand loyalty and accumulating brand equity.

For example, in the process of promoting the design of celebrity palm computers, we designed a standardized annual promotion plan and promotion system, and tried to make every promotional action convey a message - "higher quality and lower price", in order to balance and counterpoint with "palm computer experts" of celebrities, so as to achieve the goal of balanced development between sales promotion and brand marketing.

Under the guidance of this principle, we launched the first price war to the global peers, and the following promotional activities, such as the universal storm, the double sword action (price sword, lower price, technical sword, higher technology), "reality show" and "replacement action", which were launched effectively.

It also has a good spread effect on brands, such as extensive media coverage of promotional topics.

For example, "celebrities are swinging two swords to kill business connections", "celebrities are going to popularize storms" and so on.

Similarly, price promotions, celebrities can promote the sale and brand communication in the process of price promotion. The two mistakes, especially the free dissemination of major media, enhance the professional brand image of celebrities. What kind of inspiration do we give to us?

With the development of brand diversification and market complexity, the personalization of consumers is becoming more and more obvious. Especially the new generation of consumers who have just grown up, they grow up with almost all kinds of promotions. The general promotion methods have no attraction for them, especially those of low-level promotion without systematic lack of communication.