First, provide customers with material information that he wants to know.

Your product, whether it's a part or a finished product, is sure to buy other products besides purchasing your products. So when you send samples, you can put some information connected with your products in the sample, giving the other party more help, and it will be good for you. For example, if you are making cloth, then purchase your product should be a garment manufacturer, so you can put some buttons or colorful edges in your sample, and help the other customers. Of course, it is best if you know. When the customer receives your sample, they will call to find the information you provide, so that you can help your friends and your customers feel your sincerity.

Two. About samples. Get ready

1, samples and materials should be complete.

The sample is the way that the customer examines you and your company, so you send it not only a product, but also the image of your company, whether your sample is complete, and whether the information is complete or not, you can let the customer inspect the size of your company. For example, a company that doesn't even make good samples will do well in making products, and customers will not trust to place orders with you. So the sample you sent must be a neat product and tested by the engineering department and paid for the test report. The samples you sent include: a product description, two detailed product admissions, a 2 card (or more) for the customer to sign back, so that the customer's purchase or engineering department can have your contact information.

2, write your contact information on the sample.

Many people may ask, is this not affecting the appearance of the sample? It will affect the appearance of the sample, but it will let the people know who the sample is, so if someone picks up the sample, it will see your way of contact. In particular, some companies will use your samples to install prototypes or give them to their customers, which will help you to better publicize, which is the effect that business cards can not produce.

3, you can put some small and light gifts in the samples.

In fact, people who buy or find samples from you also have feelings. When he received the sample, he found that you would give him some small gifts, he would feel a little touched and would pay more attention to your samples. A small gift can be a beautiful card or a small packet of tea. When you send samples, add your thoughts. Customers will be more moved to you. A person who is so careful can always be reassuring.

　 Three, do you need to send samples?

　 (1) no need to send samples:

1, a trade company that had no previous contact suddenly expressed interest in your products by fax or EMAIL.

2, a very small new buyer who has been calculating with you on freight charges.

3. New buyers with poor credit standing.

(two) the sample should be sent:

1, there have been several repeated contacts, the two sides understand more in-depth, you can consider sending samples!

2, for some larger and more reputable customers in the industry, we should take the initiative to take the initiative to visit, take the initiative to deliver information, otherwise it will not be able to seize the opportunity, in the market competition, I am afraid it will be in trouble.

If you send samples by yourself, the samples you will send are not necessarily too many. It is representative or innovative. But the quality of the sample must be guaranteed. If you want to know the sample, it represents your company. The sample is not good, which means that you label the name of your company with inferior labels, leaving a bad first impression for the other party. Once the first impression is formed, it may be difficult to change it later. So we must pay attention to the customer's "first impression" - the quality of the samples.

4. About sample fee and freight.

It is a common problem for many foreign trade clerks to find out whether or how to collect sample fees and freight charges to buyers. Especially for buyers who have never heard of samples after sending samples, how to grasp the sample fee in sending samples must be considered from the following aspects:

1, company strength

If the strength is limited, the initial stage of overseas development can be considered to charge a certain freight to the buyer, and then deducted after the real transaction.

If we have strong strength and we hope to increase our overseas expansion, we can extend the net without considering the cost of samples and freight.

2. Customer level

It is recommended that samples be sent according to customer level.

Generally speaking, the old customers who have known their cooperation for long time may consider the sample fee and freight free.

For new customers with sincerity, the sample is free but freight is required.

We hope that we can provide multiple samples at a time and do not want to pay any fees. After further detailed analysis (the company's background, sample usage, etc.), we should handle it as appropriate.

3, product value;

From the company's point of view, we must first make clear the sample and freight costs.

The sample is of high value. freight Also expensive, regardless of new and old customers, please understand each other, in line with the principle of common development, hope the other side to share the freight.

If the value of the product is not high, the sample will be delivered free of charge. freight As far as possible by the other side (the above old customers can be avoided).