2015 second Shanghai international jeans garment and trousers Expo

　　 I. Preface

The first Shanghai cowboy Fashion Expo At the National Federation of industry and commerce, the Federation of textile and apparel industries of the Federation of industry and commerce, the Shanghai Textile Association, the Guangdong Textile Association, the Beijing garment and textile industry association, the Shanghai garment industry association, the Shanghai Textile Federation of Commerce and industry, the Jiangsu chamber of Commerce and clothing Industry Association, Guangdong Zengcheng Xintang chamber of Commerce, and Foshan District, Foshan City Textile and clothing Guided by the leadership of the chamber of Commerce and other units, it was successfully held in Shanghai Everbright Convention and Exhibition Center on June 12, 2014 -14.

The second Shanghai international denim garment and trousers Expo moved to Shanghai Expo exhibition hall. Shanghai Expo exhibition hall is proud of the top core area of Shanghai World Expo in 2010. It is the 100 thousand year exhibition area of World Expo permanent stadium. It is an international integration of advanced, advanced hardware and software facilities and beautiful environment. Exhibition A dream workshop.

Two, purpose and purpose

The second Shanghai international denim garment and trousers Expo will be held again at the Shanghai World Expo exhibition hall. With the aim of "building a stage for listening to the voice of industry and insight into the business opportunities", taking the "innovation concept, transformation mode, achieving seamless industrial chain, combining market demand, promoting healthy and orderly development of industry" as the yardstick, leading the fashion trend through the exclusive stage of the industry, providing a cowboy and trousers industry with a culture of promoting industry, displaying scientific and technological products, and gathering. Industry brand As one of the high-end visual hall and trading platform.

The Expo will integrate industry resources, give full play to the advantages of the platform, and display excellent industry culture and image to the customers from home and abroad, the latest technology products. Face up to the exchange and grasp the market supply and demand trends and trends in time. At a lower cost and shorter time, we will quickly establish and perfect domestic and international marketing channels.

Three, holding time: from June 17 to 19, 2015

Four, exhibition venue: Shanghai World Expo exhibition hall (1099 Pudong New Area National Exhibition Road, Pudong New Area)

Five. Organization

Sponsor: National Federation of industry and Commerce Textile and clothing Guangdong Textile Association

Ling Shuo Group Holdings Limited

Co organizer: Jiangsu Federation of Commerce and industry garment industry association Shanghai Textile Association

Hebei textile and garment industry association Guangdong Guangzhou Xintang chamber of Commerce

Foshan Shunde District Junan textile and Garment Association Haicheng Xi Liu textile and Garment Association

Organizer: Shanghai Ao Exhibition Service Co., Ltd. Shanghai Ling Shuo Exhibition Service Co., Ltd.

Strategic cooperation: China Textile News Research Institute, Asia cowboy magazine laundry magazine.

Six. Scope of exhibition

1, cowboy clothing, Surface accessories And production equipment, craft and clothing;

2, men's trousers, women's trousers and children's trousers. garments covering the legs Surface accessories and trousers production equipment.

Seven. Contemporaneous activities

Opening ceremony

New product launch and Investment Promotion Conference

T show show

Symposium

Technique lecture

Eight, publicity and promotion channels and mode (charge standard please call the organizing committee office consultation).

1, booth display:

(1) standard booth: 9 / /;

(2) special exhibition booth: open space, exhibitors will design and build their own booth and rent 36.

2, publicity and promotion channels:

In order to make full use of the window and platform of exhibition, you can display your corporate image in other ways and enhance the visibility of enterprises so as to attract more buyers to negotiate and purchase your booth.

(1) the advertisement of the Expo Journal (free to the exhibitors and visitors) at the Expo site can be used as a guide for purchasing the industry, so that a large number of enterprises and businesses can be brought back to the exhibition.

(2) new product launches and T show. (1) using the existing advantage platform of the Expo, holding special new product launches and investment promotion meetings, there are more unexpected media, franchisees and brand agents invited by the Organizing Committee of the Expo. Two, through static and dynamic display modes, we achieve and receive twice the result with half the effort.

(3) the visit and invitation vouchers issued by the organizing committee can be propagandize on the back of the coupon as an advertising carrier for enterprises or products. During the exhibition, more business enterprises can directly consult and negotiate with the business owners directly.

(4) exhibitors and professional visitors' admission cards (cards), each exhibitor or spectator, must be credentials (cards) to attend the exhibition or visit. On the back of the entry card (card), it can be publicized and promoted as an advertising carrier for enterprises or products, which can be used to enhance the visibility of enterprises and guide more spectators to consult and negotiate on the booth where the Expo is set up.

(5) other forms of cooperation and promotion channels, please call 021-60278193 of the Organizing Committee of the Expo.

3, Expo publicity and invitation channel mode:

The purchasers we invited include: engage in Jeans wear And trousers agents, distributors, franchisees, wholesalers, retailers, electronic businesses, department store business units and self created brands, OEM, ODM, and all sectors of the community investment groups and other relevant social groups. Related channels and channels:

1. professional media, with professional media as the carrier, collaborate with more than 150 professional periodicals, websites and newspapers at home and abroad, interact with each other, and spread the momentum among professional audiences, covering 2 million.

2. mass media supplemented by mass media. Covering television, radio, newspapers, websites, periodicals, large-scale exhibitions, professional market, shopping malls, subway and so on, and continuously transmitting information - 4 million of the audience.

3. the conference and exhibition will transmit relevant policies, exhibitors' information and relevant market information to the relevant practitioners in a timely manner, such as direct investment and mailing, covering 500 thousand of the population.

4. message mail carries out publicity and solicitation by using the official website of the Expo, micro-blog, WeChat, and SMS, telephone, letter and so on, covering 10 million of the population.

5. invitations, invitations, tickets and DM send 300 thousand invitations, invitations and tickets to industry enterprises, businesses, associations and colleges, and invite relevant responsible persons to participate in the procurement -- affecting the crowd 600 thousand;

6. event marketing, such as conferences and events, takes news release, industry forums, summits, seminars, new releases, T shows, industry events and other activities. "Point to area", "exhibition and meeting" and "promote development" attract the attention, participation and interaction of people from all walks of life, covering 10 million of the crowd.

Nine. Participation process

Submit the exhibition application form to the exhibition booth, sign the exhibition contract, pay the booth deposit, pay the booths according to the contract, send the exhibitors manual to the booth, submit the design drawings and the construction plan according to the manual, send samples to two days before the exhibition.