As a business, no matter what pricing strategy is adopted, the ultimate goal is to make money, which requires that the formulation of prices must be based on cost and can not be sold below cost.

Therefore, in order to maintain the advantage of price competition, we must start from the source, purchase large quantities directly, reduce intermediate links, improve operational efficiency, strive for profits from factories, and so on. We should do everything possible to reduce costs and implement small profits but quick turnover to win at a low price.

Attract customers to buy their products in large quantities at low prices, and profit from related products.

Many current "foreign supermarkets" set low prices of electrical appliances to attract customers and earn profits on one kind of auxiliary equipment.

It is just the price of the "dragon tail" falling slightly down, giving people a lot of sense of decline.

For example, a price tag of 198 yuan and a marked price of 200 yuan often give people two levels of feeling, actually the difference is only 2 yuan, only 1%.

There is a supermarket milk powder 500g installed, priced at 9.30 yuan, and launched a 450g installed products, priced at 8.50 yuan, a good market, because consumers sometimes sensitive to weight is far below the price.

Careful calculation will show that the price of the two units is almost the same, and the latter is slightly higher.

According to the product peak season and consumers purchase time and quantity, decide whether to give.

How much discount pricing strategy?

Many stores launched "

That's the type.

This kind of pricing can not only attract consumers, but also effectively regulate the low passenger season and so on.

In the light of

A lot of "foreign supermarkets" like to leave a small tail on the price when they make the price. In the commodities they sell, the tail number is only about 15% of the total number, and the final price of the commodity price around 85% is non integer, and the odd number is the main factor in the price tail.

A commodity priced at 99 yuan, people will feel cheaper than 100 yuan, priced 101 yuan, people will feel too expensive, compared with 99 yuan price seems to have gone up a step.

The use of psychological pricing strategy will give people the impression that store prices are very low on the whole so as to attract and retain customers.

When the commodity price is adjusted, the original price is painted with red pen, and the new price is written next to the yellow. This method looks simple, but it is also a strategy to make use of the psychological pricing of customers.

The trick is: first, the original price is the printed number, often giving people a sense of authority pricing.

And handwritten new prices will make customers feel cheap.

Secondly, yellow gives people a special sense of cheap price. The new price is marked with yellow pen to make customers look attractive.