In December 11, 2014, the Municipal Economic and Trade Information Committee held a forum on the pilot demonstration project of the first batch of industrial cluster regional brand construction in Shenzhen Civic Center. The deputy director of the Municipal Economic and Trade Information Committee Peng Xinye attended the meeting.

In March 2014, the Ministry of industry and information issued the circular on the pilot demonstration of regional brand construction of industrial clusters (hereinafter referred to as the notice), and the plan was proposed to build about 50 regional brand cultivation demonstration areas in the country by 2015. Through the pilot, demonstration and guidance, the government, industry, professional institutions and enterprises should play a combined role in accelerating the cultivation of a number of regional brands with high popularity, good reputation, strong competitiveness and high added value.

After the issuance of the notice, the Municipal Economic and Trade Information Commission organized the various regions and trade associations to declare positively, and finally recommended underwear, clothing, Clocks and watches And gold jewelry. At the end of July, the Ministry of industry and Commerce organized experts to review the declared materials, scoring through four aspects: the basic conditions of industrial clusters, the matching policies and funds and measures, the work project planning and the work goal setting. In the light of the principle of less and more sophisticated, after screening from 20 provinces and 58 declared materials, the Ministry of industry and Commerce authorized 22 units to be the first batch of regional brand construction pilot organizations and implementation units. Underwear, clothing, watches and clocks and gold jewellery in Shenzhen have been approved as the first batch of pilot projects for the construction of regional brand of the first batch of industrial clusters in China.

Regional brand is an important part of brand. The regional brand represents the competitiveness and value creation ability of the backbone industry in a specific region, which is complementary to the brand of the enterprise and promotes each other. The cultivation of regional brand helps to strengthen the industrial value chain. With the help of service platforms and industry organizations, it scientifically positioning and systematically managing industrial development, and enhancing the aggregate effect of production data and customer groups.

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Shenzhen Underwear Clothing, clocks and watches and gold jewelry have been approved as the first batch of pilot projects for the first batch of industrial cluster regional brand construction in the country, which fully demonstrates the Ministry of industry's affirmation of Shenzhen's regional brand building.

The pilot work of regional brand construction is also a long-term task. The deputy director of the Municipal Economic and Trade Information Committee, Peng Xinye, puts forward the following suggestions for regional brand building: first, we must formulate industrial standards; the two is to formulate industrial standards; the three is to strengthen brand protection; and the four is to create a platform for marketing and publicity.

Underwear in downtown Shenzhen clothing At the symposium, we summed up the contents of the previous work, put forward the direction for future development, and thanked the government for its help in policy and finance.