An online shop is as much as a shop owner cares about. Taobao is a place where there is a long way to go, and there are many experts who can constantly refurbish the sales promotion.

But at the same time, Taobao has any store. marketing strategy Or business strategy is very easy to imitate, because Taobao's business process is a highly transparent process. Every step is written on the Internet. As long as you open the web page, you can almost see some marketing strategies and measures your online store is adopting now. So we need to find out a set of methods through the actual situation. Today's clothing network Xiaobian has a little experience of opening a shop to share with you!

　　 First, attract Buyer strategy

　　 How to make your shop stand out from many stores and catch buyers' eyeballs? It must be attractive enough. After your store's credit rating reaches a certain level, your store flow, store and baby collection will be promoted accordingly. These are the conditions to attract buyers, but you still need some strategies.

These strategies can be discounted promotions, either spike or new sweepstakes, in short, to attract people. Of course, your baby title should be optimized and the desire to arouse buyers should be optimized.

　　 Two. Trust building strategy.

How can you get rid of your guard and your desire to buy your baby after you click into your store? This requires a trust building process. First of all, buyers usually browse baby pictures and descriptions. If your pictures are taken in real time, you have to tell buyers that buyers will feel more comfortable and have a sense of what you see is what you get. Secondly, describe the content should be attractive, but not exaggerated description, but show the baby highlights; finally, attractive content is essential, if not, then you need to get it through brush drill.

　　 Three, sales promotion strategy

When a buyer is interested in a product and has confidence in him, the possibility of a deal is very large. However, there may still be some factors that make the other party unable to make up your mind. At this point, you need to use some "tools" to attract him to place orders, such as discounts, free mail or extra vouchers, so as to facilitate the transaction.

　　 Four, emotional investment strategy

Practice has proved that Emotional marketing Good use is definitely a good way to increase customer stickiness. According to the data, the cost of retaining old customers is only 20% of the development of new customers, so developing old customers is very necessary. This requires us to work hard in emotional aspects, such as giving gifts, small samples, and giving more concessions. Of course, new customers should also keep developing because they may become old customers.