A full investigation should be conducted before opening a shop. No investigation, no right to speak. The location of the population, the nature of the units gathered nearby, the nature of the work, the consumption ability and habits of the region, and whether there are similar shops. If so, we should investigate the business circle. The more in-depth understanding of the target customer layer, in the store location, the more able to vote for their needs and preferences. Do not rush to take over the spanferred store. Some people see a certain shop spanfer, think its appearance is good, the price is not expensive, then hastily take over, but after the shop opened, it was found that the target market is too small, and even caused "no one to visit" dilemma, but it's too late. If you observe carefully, sometimes you will find that a shop often has two leased words, and the boss has changed one after another, which shows that he has not made any money. On the contrary, some shops have not changed for several years, which means that the store has the right business to make and to make money. Generally speaking, the market survey before opening a shop includes the following aspects:

Shop surrounding environment How. The good rings of the environment have two meanings. One meaning refers to the surrounding environment of a shop. For example, some shops are located near or near the public toilet. Not far away, they are rubbish dump, smelly ditch or dust outside the shop door, or neighbors are the chemical factories with strange smell overflowing. This is the bad opening environment. Another meaning refers to the location of shops. Generally speaking, if the shops are located near the station, the commercial area has a high population density or a street concentrated by their peers, this kind of shop environment should have a relatively large advantage. In addition, the location of the fork road and the corner is better, and the location on the slope road, the remote corner and the tall building is not good.

II. Traffic condition Is it convenient? It is convenient for customers to stop after they arrive at the store, whether the goods are spanported conveniently or not, and whether it is convenient to go to the shops from other locations. Whether the traffic conditions are convenient or not has a great impact on the sales of stores.

(3) is the surrounding facilities advantageous to the shops? Although some shops are located on the main roads of the city, the barriers on both sides of the main road have greatly affected the business. Therefore, we should pay full attention to this when choosing street pavement. How to choose? There are two typical streets: one is only the driveway and the sidewalk, the vehicle is running on the road, and the line of sight can naturally sweep across the sides of the street. Pedestrians walk along the street and naturally enter the shops. But if the width of the street exceeds 30 meters, sometimes it will not be popular. According to investigation and research, the street is 25 meters wide, and it is easy to form popularity and customer trend. Another typical street: the driveway, bicycles and sidewalks are separated. In fact, this is a closed traffic. Choosing this location is not good.

4. Serving the regional population. Generally speaking, the more population there is, the better the density is. At present, many large and medium-sized cities are relatively concentrated to form various areas, such as business district, tourist area, University District and so on.

Objective customer Income level. Setting up jewelry stores and high-end boutiques in the areas where the rich are clustered is the characteristic of high income for target customers. All kinds of commercial villas or residential quarters built around the city are places where the rich gather.

There are many factors that affect the location of shops. Why is the business of some remote alley shops flourishing every year, and some shops in prosperous areas are hard to manage? This is exactly a philosophical saying: the specific situation is analyzed in detail. The good rings of position are relative rather than absolute. The quality of a business depends not only on the location of the store, but also on the content, way of operation, service and image of the store. Opening a shop is no longer a matter of OK. Only rational and perceptual combination can succeed.